What are the responsibilities and job description for the Senior Account Manager position at Marketing Works?
Job Title : Sr. Account Manager
Department : Marketing
Reports To : Marketing Operations Manager
Location : York, PA
Employment Type : Full-Time
Job Summary :
As a Senior Marketing Manager, you will serve as the strategic lead and trusted advisor for key client accounts, ensuring the development and implementation of high-impact marketing strategies. This client-facing role requires a seasoned marketing professional that will lead and / or support marketing strategies and planning, build and maintain relationships through strong and personable management skills, and can drive business growth. You will collaborate closely with cross-functional teams and client executives to monitor and deliver measurable results, while meeting deadlines and exceeding expectations.
Key Responsibilities :
Client Relationship Management :
Act as the primary liaison between the agency and assigned clients, fostering long-term, positive relationships.
Provide proactive and responsive service to clients, understanding their business goals and translating them into actionable marketing strategies.
Educate and communicate with internal teams on clients’ goals and audience dynamics to ensure alignment.
Draft and present comprehensive marketing plans, budgets, and proposals tailored to clients' needs, as requested.
Strategic Marketing Planning & Implementation :
Lead the planning and execution of strategic marketing initiatives.
Oversee the internal execution of approved plans to ensure deliverables are met on time and within budget.
Monitor the effectiveness of marketing initiatives and provide data-driven recommendations for continuous improvement.
Financial Oversight
Provide detailed job estimates to clients, ensuring transparency and alignment on project scopes.
Manage client budgets, billing processes, and financial reporting, as required.
Collaboration and Communication :
Work collaboratively with internal teams, including creative, digital, project management, and third-party vendors to deliver results.
Develop and inform teams on creative briefs and other details that are required for the success of each project and to help maintain efficiencies.
Qualifications :
Education : Bachelor’s degree in marketing, business, or communications.
Experience : 5 years of experience in a senior marketing role with client-facing responsibilities.
Skills :
Both a left and right brain thinker. Creative yet analytical.
Proven ability to develop and execute strategic marketing plans and campaigns.
Strong experience in business development, sales, and pitching proposals.
Exceptional communication, presentation, and interpersonal skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Proficiency in project management tools and marketing software.
Core Values :
Drive, Compassion, Accountability, and Integrity
Working Conditions :
Full-time, hybrid position.
May require occasional travel to meet with clients, attend industry events, or conduct on-site research.
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