What are the responsibilities and job description for the Digital Marketing Technical Evangelist position at Marketo, an Adobe Company?
Our Company
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!We are seeking a passionate and dynamic
Digital Marketing Technical Evangelist
to join our team. This role will focus on Adobe’s Customer Journey Management and Personalization products in the Experience Cloud portfolio, showcasing end-to-end use cases across acquisition, engagement and conversion scenarios and using AI for optimization, experimentation and personalization throughout. You will work closely with Product Management, Product Marketing, Experience Cloud Marketing, User Experience, and Engineering teams to craft and deliver engaging, high-impact content that highlights Adobe's innovations and resonates with diverse audiences, from C-suite leaders to technical practitioners.Responsibilities : Content Creation & Storytelling :
Develop and deliver high-impact, visually engaging content, including product demonstrations, videos, webinars, books, online courses, and other marketing collateral, with a strong focus on Customer Journey Management, Personalization and Experience Optimization solutions. Your work will be central to Adobe's product storytelling at key industry events such as Adobe Summit, Adobe Sales Kick Off, and Adobe MAX.Event Presence & Product Representation :
Serve as the face of Adobe’s Customer Journey Management and Personalization products at strategic, global events, providing cutting-edge demonstrations that illustrate the end-to-end power of Adobe’s solutions. Ensure a consistent, impactful Experience Cloud product presence across all engagements.Industry Analyst Engagement :
Prepare and deliver tailored product demonstrations for analyst evaluations, showcasing Adobe's current technological capabilities and future innovations within the Customer Experience Orchestration and personalization space for both B2B and B2C.Audience-Specific Communication :
Adapt messaging and storytelling to resonate with audiences such as CMOs, CTOs, and technical practitioners. Articulate Adobe's capabilities through real-world customer use cases, demonstrating 'art of the possible' scenarios and emerging product innovations at Customer Experience Centers, group presentations, and one-on-one strategic engagements.Content Scaling & Enablement :
Scale your content across global events and ensure alignment with Technical Pre-sales teams. Develop enablement content to empower presenters and field teams to deliver effective product storytelling worldwide, particularly focused on product capabilities and use cases.Community Engagement & Best Practices :
Contribute to best practice sharing, value realization content, and enablement materials that support the broader Adobe community and foster an engaged, knowledgeable user base.Requirements : 10 years in the digital marketing space requiredProven experience in digital marketing, technical evangelism, or product marketing with a strong focus on visual storytelling and product demonstration.Deep understanding of Customer Journey Management, Personalization, Experimentation, Customer Experience Orchestration, Optimization, Cross-Channel Marketing Hubs, or Email marketing technologies.Experience with Adobe Experience Cloud solutions – specifically Experience Platform, Real-Time CDP, Marketo, and Adobe Journey Optimizer highly preferred.Passion for learning, adopting and evangelizing bleeding edge software.Requires 25% travel and ability to work consistently (2-3 times weekly) out of specified locations.Exceptional communication and presentation skills with the ability to simplify complex concepts for varied audiences.Demonstrated ability to create high-visibility, high-impact content for strategic industry events and C-suite meetings.Understand product strategy and help lead and communicate the vision by working with product managers, product marketing managers, engineers, field marketers, and enablement managers.
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