What are the responsibilities and job description for the Group Design Manager, GenStudio position at Marketo, an Adobe Company?
Our Company
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The opportunity
The GenStudio design team seeks a Group Design Manager to help us harness the power of creation, marketing, and analytics tools through developing new Gen AI powered marketing workflows. As an integral member of this team, you will push the boundaries of what’s possible today while keeping a keen focus on enterprise customers, our strategic business priorities, and the changing landscape of Gen AI driven marketing.
In this role, you will :
In this highly collaborative role, you’ll drive the Activation team for GenStudio for Performance Marketing. The activations team covers create, content & activations that power the creative and generative workflows in GenStudio. You will be an integral part of setting up the foundation of the create to activation workflows. This would enable GenStudio to realize the vision of delivering on-brand and performant creation.
On a fast-moving team, you’ll manage, lead & drive the team forward through strategy, rapid explorations, feedback, and iterations focused on product goals. Your strong visual & verbal communication skills and capacity to remain user and outcome focused are paramount in helping you influence and persuade.
- Manage a team of designers & design managers to establish the future vision for campaigns, content, insights & activation to drive customer value.
- Drive design excellence and contribute to setting the standard for design at our company.
- Collaborate with designers, content strategists, and researchers including developing standard processes for building and using componentized patterns across the different areas and products supporting the Activation journeys.
- Support the design teams and dev / engineering teams, across multiple GenStudio workstreams.
- Work closely with product managers to ensure what we're building is usable.
- Help development teams engineer components by ensuring they are engineered according to design and interaction specifications.
- Work with designers to maintain the system as well as create and update documentation.
- Help establish design standards and principles for scalability, efficiency, and consistency.
- Evaluate and improve usability and accessibility of components and be a champion for the user.
- Improve the design to development handoff process.
- Supervise customer & UX research that is relevant to the team.
- Participate in customer calls as well as external conferences.
- Help with hiring and setting up the right design team structure and culture.
What you will need to succeed
Must haves :
Nice-to-haves :
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