What are the responsibilities and job description for the Group Manager, Content Strategy and Communications position at Marketo, an Adobe Company?
Our Company
Increase your chances of an interview by reading the following overview of this role before making an application.
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
The Group Manager, Content Strategy and Communications is a key leadership role in the Global Employee Communications and Talent Marketing teams. We are looking for a storyteller who has experience in delivering content strategies that compel, excite, and attract the best future employees, and drive connection and belonging for our current employees. As the managing editor across our flagship content channels, you will bring our corporate narrative to life by crafting, editing, and commissioning content that is creative and authentic, and told through the lens of our people — employees, community and customers.
This role also requires an adventurous channel strategist — excited to evolve existing channels in new and innovative ways, using Adobe’s own products and AI to reinvent how we connect, engage, and personalize communication at scale. You will use data to guide content and channel decisions, and communicate insights to partners and leadership teams.
This role requires a creative and strategic problem solver with a strong point of view, who is data-driven and passionate about leading and mentoring teams.
What You'll Do
- Compelling storytelling!
- Establish and communicate the strategic approach for employee brand content, including positioning and aligning content strategies to our organization’s priorities.
- Build an innovative and creative channel strategy that highlights our own products.
- Set and lead clear targets for engagement strategies and acquisition initiatives. Track, measure, and analyze content performance to ensure strategic alignment and performance.
- Engage with collaborators across the Global Marketing Organization to align to our broader narrative, strategy, and content engine and integrate coordinated programs and campaigns across PR, the Social Team, the Executive Communications Team, the Corporate Social Responsibility Team, plus Brand Strategy and Brand Studio teams.
- Collaborate with leads across the Employee Communications Team to find and amplify impactful content from across Adobe, aligned to our priorities and editorial pillars.
- Partner closely with regional Talent Marketing leads and the Global Talent Acquisition Team to craft a content strategy that aligns to their targets, priorities, and campaigns.
- Work with the Social Team to build employee brand social campaigns and employee amplification on social networks.
- Run editorial meetings and lead agency and vendor support for content creation.
What you need to succeed
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $119,600 $267,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
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Salary : $119,600 - $267,600