What are the responsibilities and job description for the Vice President, HNW Marketing and Customer Acquisition Strategy position at Marketo, an Adobe Company?
Organization Description
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.
Job Description
We are looking for smart, dynamic talent to join the High Net Worth (HNW) Card Marketing team, focusing on driving growth and delivering on the product vision for our HNW client segment and the J.P. Morgan Reserve card portfolio. This role will be responsible for overseeing our card product customer acquisition / distribution strategies, working in close partnership with cross-functional stakeholders, including Brand, Travel, and Wealth Management teams.
Job Responsibilities
- Develop cross-channel acquisition strategies, informed by customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders.
- Collaborate with marketing and communications partners and Card acquisition & customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness.
- Oversee creative development and execution across customer acquisition direct (e.g. email, digital, direct mail) and sales-assisted (e.g. client management) channels in partnership with cross-functional stakeholders.
- Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance.
- Lead cross functional working teams in order to deliver on our customer acquisition roadmap and journey enhancements.
- Serve as a client advocate and thought leader for the HNW client segment, leading and influencing cross-functional teams to consider HNW client needs in development of relevant strategies & customer touchpoints, including direct to customer communications and events and experiences.
Qualifications :
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