What are the responsibilities and job description for the Manager, Acrobat Engagement Product Marketing position at Marketo?
Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityAdobe Acrobat is a leader in digital document productivity, empowering millions of users worldwide. We are looking for a Senior Manager, Product Marketing to drive engagement and retention among Acrobat users post-purchase. This role will also lead the cross-Acrobat Help & Learn strategy , ensuring customers have access to best-in-class self-service resources across platforms.What You'll DoEngagement & Retention MarketingLead & maintain a master content calendar to coordinate engagement marketing efforts.Provide cross-functional guidance on messaging and content strategy, acting as a conduit between Core PMM and Campaign teams.Program manage asset delivery for engagement initiatives, liaising with Design, Product Management, and Localization teams.Own the testing schedule , ensuring alignment across cross-functional teams and keeping engagement experiments on track.Drive test reporting , leading readouts and ensuring high-quality insights inform future engagement strategies.Analyze user behavior data to identify opportunities for content optimization and feature adoption.Collaborate with lifecycle marketing, product, and analytics teams to refine post-purchase customer journeys.Help & Learn StrategyDefine the business strategy for Help & Learn across Acrobat platforms and destinations.Act as the connection point between HelpX, Learn, A.com, HelpNext, and Customer Support to improve in-app and out-of-app self-service experiences.Liaise with the Community team to integrate Help & Learn opportunities and engage users more effectively.What You Bring7 years of experience in product marketing, content marketing, or growth marketing, preferably in a SaaS or subscription-based business.Strong project management skills with experience coordinating cross-functional teams.A strategic mindset with a track record of driving engagement and retention through content.Data-driven approach, using insights to refine messaging, test campaigns, and optimize content strategies.Excellent communication and stakeholder management skills.Passion for improving customer experiences and driving long-term product adoption.#J-18808-Ljbffr
