What are the responsibilities and job description for the Digital Marketing & Automation Specialist position at MarketPlace Management Inc?
This role will handle paid media, lead automation, and web performance tracking.
Responsibilities :
- Plan, execute, and optimize PPC, SEO, and paid ad campaigns across platforms including Google, Facebook, BiggerPockets, and LinkedIn.
- Develop and manage marketing automation workflows, including Zoho lead nurture sequences and audience segmentation.
- Track, analyze, and report on ad performance and web analytics to make data-driven optimizations.
- Refine ad targeting and segmentation to improve lead quality and conversion rates.
- Conduct A / B testing for landing pages, ad creatives, and marketing funnels to improve performance.
- Monitor website performance and troubleshoot any issues with lead forms and user experience.
Recommended Experience & Requirements :
Key Skills :
Marketplace Homes is hybrid, with required in-office days currently on Tuesday, Wednesday and Friday.
