Onsite in greater Boston.
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.
Targeting $120-140k base plus bonus.
The Agency Services Healthcare Senior Account Strategist from an agency background will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to enhance our marketing strategies, elevate our client’s creative work and drive results for our clients. We are looking for someone with experience in a variety of strategic disciplines (brand, product, channel, patient experience) and omni channel marketing expertise, applying the appropriate focus at the appropriate stage of a project.
Key Responsibilities –
- Uncover problems / challenges, in collaboration with the internal team and clients
- Develop points of view and uncover unique opportunities for our teams and clients.
- Leverage research tools and gather / mine data (quant and qual) to uncover client, competition, category or audience proof points
- Advise on research approach, and fully lead research design, facilitation, moderation, distribution and / or analytics based on client and project needs.
Strategy and Alignment
Design and facilitate workshopsCreate a compelling narrative to get clients excited about the strategy / insight and eager to say yesDevelop concise briefs, positioning and / or campaign platforms that get to the heart of a compelling insight and power creative conceptingComfortable in building out brand strategies, patient experience journeys, omnichannel or multi-channel marketing strategies and plansBe the voice of strategy throughout the project engagement, while keeping teams and clients accountableCollaborative and Disciplined
Resourceful in acquiring knowledge in new areas, leveraging client, agency, and external resourcesCollaborates with other strategists and / or cross-functional Cramer team members to enhance thinking and strategy (e.g., brainstorming sessions)Leverage Design Thinking frameworks and methodologies to solve problems and guide the focus of our workPartner with cross-functional members to ensure the work is clear, inspired, and on strategyMeasurement and Optimization
Define, in partnership with project team and our clients, desired outcomes (quant and qual) and how those outcomes will be measuredProvide recommendations to clients to ensure the effectiveness of the workBring attention to and lead post-engagement opportunities (i.e. analytics, opportunity reports, audits, long-term planning recommendations, etc.)Support ongoing client and agency needs
Participate in client brand planningContribute to QBR presentations with Account LeadsJoin new business meetings or pitches, as neededMonitor the marketing and pharma industryContribute to trend presentations or other agency thought leadershipContribute and shape strategy process, training junior team members as applicableRequirements
Demonstrated agency experience on pharmaceutical accounts and across all marketing channels (8 years minimum)Clear understanding of pharm intricacies (MLR, indications, healthcare ecosystem, etc.)Experienced at putting together marketing strategies, omnichannel marketing plans and patient experience journey mapsExcellent interpersonal and team leadership skillsComfortable and efficient in a fast-paced work environmentStrong attention to detailPositive mindsetHighly curiousJ-18808-Ljbffr
Salary : $120,000 - $140,000
