What are the responsibilities and job description for the Director, Digital Strategy Industrial Services position at MARKETSEARCH RECRUITING?
Director, Digital Strategy Industrial Services
MARKETSEARCH RECRUITING
Newark, New York
Remote
USD 150,000 - 200,000
Client : A private equity-owned industrial services firm with national locations servicing VSMBs and SMBs.
Location : Remote (East Coast preferred).
Are you a Senior Digital Marketing Leader looking to make an impact in a fast-paced, growth-driven environment? We're seeking a Director of Digital Strategy to spearhead localized digital marketing initiatives for a private equity-owned industrial services firm with a national footprint.
This is a unique opportunity to lead strategy and execution across paid, organic, and social channels while driving measurable results at a localized level.
Key Responsibilities
- Strategize and Execute Localized Marketing : Develop and implement digital marketing strategies that cater to local markets, driving segmentation and targeted reach for maximum impact.
- Budget Management : Oversee a $2M marketing budget, ensuring ROI through data-driven decision-making.
- Performance Marketing Expertise : Optimize paid, organic, and social media campaigns to support customer acquisition and retention.
- CRM & Revenue Generation : Leverage CRM platforms and analytics to drive revenue growth across multiple channels.
- Individual Contributor Role : Work closely with the SVP of Sales to align digital marketing efforts with overarching business goals.
Qualifications
Why Join Us?
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Salary : $150,000 - $200,000
