What are the responsibilities and job description for the Marketing Specialist - Full Time, Days position at Marlette Regional Hospital?
OPEN POSITION:
Position: Marketing Specialist
Department: Marketing
Location: Marlette, MI
Hours: Full Time. Days. No Holidays. Full Benefits.
As a direct report to the marketing director, this position provides support in functional areas of the marketing department with a primary emphasis on developing, coordinating, and implementing marketing campaigns, materials, and events to increase awareness of Aspire Rural Health System's services.
REQUIREMENTS:
- Associate's Degree in Marketing, Communications, Graphic Arts, Business Management, or related field. Bachelor's Degree preferred.
- Two years experience in marketing, communications, business, or sales.
- Experience in digital marketing, including SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Must be an effective communicator with the public.
RESPONSIBILITIES:
- Assists with the development and writing of corporate branded newsletters, publications, internal communications/announcements, patient testimonials, and direct mail pieces.
- Assists in maintaining accurate and timely web presence including Google My Business, Healthgrades, Vitals, Aspire corporate website, and various social media sites.
- Assists with writing radio ad copy and participating in radio interviews when appropriate.
- Maintains current marketing materials including design and content writing for various audiences.
- Assists with development and design of corporate branded ads for publishing in local newspapers, social media, and billboards.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Employment Type Full Time
