The Integrated Media Planner / Buyer is a highly-motivated, energetic individual who delivers active development, management, and delivery of in-market campaigns. They work closely with client and internal teams to ensure campaign performance. They contribute to the agency by developing insights, implications, and frameworks that compel teams to deliver the right message to the right person at the right time.
They are an integral member of the integrated marketing team, taking a holistic view of all in-market activities. Responsible for creating and executing an integrated media plan with a focus on traditional and digital media planning and buying to ensure effective and efficient spend of client media dollars. They may function as the media liaison between the client and agency teams.
As an experienced media professional, they are a stellar team player with a proven ability to deliver lead across any and all combinations of media. With a strong desire to grasp cultural and ever-evolving media trends, they are tasked to bring that enthusiasm to every task in support of achieving client success. A strong work ethic, innate sense of curiosity, and professional maturity is evident in every deliverable and interaction. Reports to the VP of Media Performance.
This is a hybrid role that works in our Columbia, MD office Tuesday, Wednesday, and Thursday each week.
Preferred Platform Proficiencies :
- Strata, GaleForce or other media planning / buying platform
- Simmons / Scarborough
- Meta, LinkedIn, Google ad platforms
- Performance analytics tools (Funnel.io, Looker Studio, etc)
- Microsoft Office
Responsibilities :
Media Planning and BuyingProactive participation in planning and campaign development in collaboration with cross-functional teams
Strong negotiation skills and accurate management of client budgets and media buysManage all buying responsibilities with direct vendors and support with paid social as neededTake a holistic view of all in-market media activities to fully understand the user journeyFluent with all media activations, traditional and digital, in support of campaign objectivesFunction as media lead on assigned accounts managing internal and external team members who supportFunction as client point-of-contact for specific media accounts, liaising with any external partners as neededDrive efficiency through strong rate negotiations and value-added programsEstablish and maintain close relationships with media partners at all levels of the organizationStay abreast of media trends, opportunities, and target media consumptionStay abreast of industry trends in food, beverage, and hospitality categories to understand consumer behaviorDevelop and manage all co-op programs and media partner negotiationsDevelop strong rationale for tactical recommendations based on industry benchmarks and historical performanceQA insertion orders for all traditional media activities with an eye for detail and accuracyHold media partners accountable for delivery and performancePush for out-of-the-box ideas with internal team and media partners to set Marriner clients apartPerformance ReportingContinually monitor campaign performance and delivery in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes
Conduct post-buy analysis and negotiate any variances holding vendors accountable for deliveryMonitor and analyze vendor reporting pushing for proactive optimizationsSupport with campaign reporting presentations and analysis for all media activity in your careKeep a performance mindset providing team with observations, trends, and insights on activity in marketAdvise and assist in guiding asset development by delivering performance insights, best practices, and relevant industry examplesRequired Skills / Experience :
College graduate (marketing or communications specialty preferred)3-5 years of integrated media planning and direct buying experienceExperience in managing paid social campaignsProgrammatic advertising experience preferredTravel industry experience a plusTrue passion for marketing and integrated media solutionsStrong verbal, written, and oral presentation skillsPerformance mindset with inherent drive to improve resultsOrganized and diligent, excels in managing deadlines across multiple projectsTrue team player, committed to every undertaking and willing to put maximum effort behind the greater work for the client, team, and agency at largeSelf-directed learning and professional development in evolving media landscape, especially within travel spaceEducation and Training :
Bachelor’s Degree in Marketing / Communications. 3-5 years of media planning / buying experience.Agency media experience preferred.J-18808-Ljbffr
