Director of Luxury Group Brand Marketing

JOB SUMMARY

The overarching role of Director, Luxury Group Global Brand Marketing is to enhance the performance and positioning of Marriott International’s Luxury Group and associated brands (EDITION, The Luxury Collection, W Hotels, St. Regis, JW Marriott, The Ritz-Carlton, Ritz-Carlton Reserve, The Ritz-Carlton Yacht Collection and Bulgari Hotels) within their competitive segments, and to ensure that Marriott International’s portfolio of luxury brands provide maximum value to the enterprise. The most important function of the Brand Marketing Leader is to provide a global point of view on and leadership of our go-to-market strategy, and marketing communications, ensuring that all cross-functional teams take a cohesive approach towards building a successful luxury hospitality brand.

CANDIDATE PROFILE 

Education and Experience Required

• 4-year degree from an accredited university in Business Administration, Marketing, or related major and 10 years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
• OR 
• 12 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
• Experience managing and defining transformational strategies for business units.
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

Education and Experience Preferred

• MBA
• Experience working within and navigating a portfolio of brands.
• Luxury brand(s) experience

CORE WORK ACTIVITIES

• Supports the Vice President, Luxury Marketing in defining Luxury Group’s global brand strategy including the development and pull-through of the brand strategy and global brand marketing approach
• Owns the Luxury Group portfolio campaign from strategy, to creative to performance optimization.
• Owns the Luxury Group brand style guide, evolutions and ensuring consistency across the company in it’s applications
• Work with Bonvoy executive leadership team to align on brand affiliation POVs and work through exceptions or evolutions to how we partner together
• Heads the Luxury Groups innovation strategy to meet the ever-evolving luxury consumer by bringing new innovation to life with ground-breaking marketing campaigns, activations and partnerships
• Represent the Luxury Group point of view across multiple disciplines within Marriott International including Loyalty, Digital, and Marketing
• Fosters, supports, and educates a community of brand leaders globally and supports leadership in building a compelling business case around the Luxury Group for the existing and future community of brands
• Empowers and guides Luxury Group brand experts to drive the continuation of evolved branding
• Collaborates with Continent Luxury Brand Leaders, Luxury Managing Directors and key discipline leaders to pull-through the global brand strategy in each region 
• Creates a consistent voice and impactful consumer experience across all channels of communication and consumer touchpoints, strengthening our digital footprint and on-property brand environment to drive total growth of all aspects of the Luxury Group business including business travel, leisure travel, events, F&B, weddings, spa, and more
• Develops the Luxury Group’s holistic content strategy for original content that supports brand and marketing objectives across paid, owned, earned, and internal channels
• Leads marketing vendor strategy and oversees all third-party vendors and agencies tasked with creative and strategic work on behalf of the Luxury Group
• Partners with cross-functional teams including Media, Creative, E-Commerce, PR, Sales, Social, Digital, Email, and Marriott Bonvoy to establish KPIs that support our business, ensure brand coherence, leverage synergies, reduce wasted spend, and drive success of projects
• Supports the Luxury Group’s global growth strategy to ensure on-strategy growth in key markets around the world
• Leverages brand performance metrics to drive brand awareness, brand affiliation and brand loyalty, sustaining business results against a comprehensive, strategic business plan for the Luxury Group

What impact you can create at Marriott International’s Luxury Group:

• You will play a crucial role in creating a consistent voice and impactful client experience across all channels of communication and consumer touch-points, strengthening our digital footprint and hotel environment to drive total growth of the luxury portfolio.
• This role is also responsible for leading the team in managing evolving business needs and promotional spend with the goal of delivering a profitable luxury hospitality business.
• Lead a large team towards high impact launches and programs

You are energized by…

• Working in a highly collaborative and team environment
• Navigating complexity and supporting consistent transformation and change
• Collaborating with passionate teammates
• People leadership, coaching and development
• Proven successful track record in current or previous marketing position, including successful new campaign launches
• Ability to extract key learnings and apply to future strategic plans
• Passion and enthusiasm for brand management
• Vision or clear understanding of current luxury landscape & Marriott International’s Luxury Group’s role in contributing to it
• Strong, strategic analytical skills
• Excellent oral and written communication skills
• Presentation skills
• Strong computer skills e.g. PowerPoint and Excel
• Strong interpersonal skills
• Strong organizational skills and follow-up ability
• Self- motivation with leadership capabilities

The salary range for this position is $110,550 to $202,675 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.