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FLEX Director, Market Strategy and Planning

Marriott International
Bethesda, MD Full Time
POSTED ON 3/22/2025
AVAILABLE BEFORE 4/20/2025
Additional Information

Job Number 25048476

Job Category Sales & Marketing

Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP

Schedule Full Time

Located Remotely? N

Position Type Management

This is a temporary position.

The FLEX Director, Market Strategy and Planning is responsible for driving the development and execution of the company’s strategic roadmap, conducting customer and market research, identifying growth opportunities across continents, and managing the customer listening and insights platform. The Senior Director supports the formulation of enterprise-level intelligence and helps define and pull through the long-range company strategy. This role will work closely with the Business Intelligence and Data Operations team, leveraging all technical resources available to inform critical business decisions. A central role of the Senior Director will be to understand key questions that are being (or should be) asked by the business teams, identify the appropriate approaches and business information sources (including research, analytics, and third-party information) to answer such questions, and synthesize data and insights into actionable steps to drive the business forward. This is a high-visibility role with a broad scope.

CANDIDATE PROFILE Education And Experience Required

4-year degree from an accredited college or university

MBA or equivalent advanced degree required

Ten or more years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in insight, strategy or consultative-type roles; prefer at least 2 years strategy consulting experience required

Demonstrated ability in translating consumer insights, research and analytics into actionable strategy, and experience supporting transformational strategies for companies and/or business units

Experience building research and analysis-backed understanding of company performance and translating this into strategic recommendations

Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity

Demonstrated ability to synthesize business and consumer data from multiple sources into insights with practical application to business needs

Experience using a hypothesis-driven approach to answer a business question and identifying ways to test a hypothesis

Demonstrated quantitative acumen, including ability to use excel to conduct basic data analysis; experience working with data / analytics teams

Demonstrated quantitative and analytical skills as well as demonstrated ability to find structure, logic, and insight in complex business problems

Strong project management skills and experience balancing multiple projects or responsibilities simultaneously

CORE WORK ACTIVITIES

  • Owns evaluation of global enterprise performance, including Company Scorecard, Enterprise Competitive Scorecard, and goal-setting
  • Owns tracking and reporting of economic, consumer, and travel trends, including MLive trends, and drafting the Economy / Consumer slide for the Customer QBR
  • Owns competitive intelligence, including tracking broad competitive trends, moves of specific competitors, and developing perspectives on potential M&A activity within the industry
  • Develops and presents a quarterly PR update, highlighting key trends, competitor responses, and the impact on MI
  • Develops a monthly Insights Package providing insights into the business environment and Marriott’s performance
  • Prioritizes insights generation through agreements with Amex and Visa
  • Supports refinement and pull-through of the Company Strategy, including supporting development of insights / fact bases to inform annual company and continent strategy discussions
  • Connects the dots between research, analytics and business goals to develop and communicate recommendations that inform business strategy (e.g., data-driven identification of emerging demand sources to inform long-term strategy). Partners/advises business leaders as recommendations and strategies are brought to life.
  • Drives excellence in collaboration and communication across the organization both within the Global Insights, Strategy, and Analytics team and throughout the enterprise
  • Represents Strategy, Business Intelligence, and Data Operations (SBID) in a wide range of internal and external forums

Delivering on the Needs of Key Stakeholders

  • Develops and maintains effective relationships with both internal and external stakeholders across Global Operations, Finance, Development, DRES, PR, etc.
  • Develops specific goals and plans to prioritize, organize, and accomplish work on specific projects.
  • Collaborates with internal partners across the enterprise to develop business strategies based on consumer and competitive intelligence.
  • Provides expertise on customer needs and industry trends for lodging generally and on specific key initiatives.
  • Communicates concepts in a clear and persuasive manner that is easy to understand.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc. Demonstrates an understanding of business priorities.

The pay range for this position is $60.38 to $86.30 per hour.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Salary : $60 - $86

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