What are the responsibilities and job description for the Senior Product Manager, App Growth and Product Success position at Marriott?

Job Description

JOB SUMMARY

The Marriott Mobile App Team is seeking an experienced growth product manager to develop and lead internal and external product release strategies and customer communications across digital and physical channels to support new product introductions and launches that continue the momentum of our mobile app's significant user growth and engagement. Reporting to the Senior Director of Mobile Product as part of the overall Digital team, the Senior Product Manager, App Growth & Product Success will play a strategic role in driving growth and adoption of the Marriott Bonvoy app in support of advancing the Company's goal of becoming the world's favorite travel company.

The person in this role will rely on deep experience to execute product launch communications campaigns from strategy and concept to production and delivery and support key partners in marketing campaigns that drive app adoption and growth. This leader will draw on guest insights, competitive activity, strategic skills, and creativity to ensure your work engages guests and our hotel staff globally. You'll create insight-driven product positioning, messaging and narratives, and define and support marketing partners to execute on innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You'll work closely with Product Managers, Marketing Managers, and Regional Leads across Marriott International to execute on comprehensive marketing plans, helping communicate the value of Marriott's Mobile App and features to global audiences.

An ideal candidate will have the organizational skills of a project manager, the attention to detail and creativity of a designer, the curiosity and analytical skills of a data analyst to unlock insights that generate results, and the ability to build relationships with product, marketing, analytics, and regional teams to advocate on behalf of the mobile app roadmap. Manage multiple workflows, deliver projects on an aggressive timeline, and organize complex information so it's clear, concise, and digestible for a variety of audiences.

A successful candidate will bring a proven track record of launching new products as well as demonstrated, successful leadership in driving the promotion and awareness of these products to internal stakeholders, partners, and prospective and existing app users. Additionally, an ideal candidate will have an understanding of direct to consumer digital products, a global growth mindset, a collaborative team spirit, and a passion for delivering amazing mobile product marketing experiences that audiences love.

CANDIDATE PROFILE

Education and Experience

Required :

6 years of Digital Product and / or Digital Strategy experience. Must have direct experience and fluency with the broader Consumer Mobile / Digital landscape leading new product introductions and working with internal and external partners and agencies.
3 - 5 years of Product Management experience supporting cross-functional teams; a portion of that experience supporting mobile apps crafting strategies for product-market fit, and developing and delivering product positioning, value propositions, and narratives.
Bias for action and collaboration across functions; ability to lead, influence, and collaborate effectively in a matrix-managed environment, with multiple complementary groups
Ability to lead with strong analytical and data-driven decision-making skills; ability to incorporate research and user data into materials
Entrepreneurial, startup attitude in a big company setting, self-starter who takes initiative in an ambiguous environment to generate momentum & positive business outcomes
Willingness to roll up your sleeves and do whatever is necessary; general manager / owner mentality
Superior verbal and written communications skills and able to communicate insights that resolve complex issues in creative and effective ways to internal stakeholders at different levels (front-line employee to executive-level).
Strong attention to detail, analytical thinker, organizational, and problem-solving skills with the ability to interpret and translate data into key learnings and execution plans that drive business results
Fluency in lifecycle performance metrics, and an ability to work with them to understand near-term and long-term impact
Experience working closely with Marketing teams to identify and influence opportunities to better drive KPIs
Ability to act with confidence and decisiveness and to lead and have influence over people and groups of widely varying disciplines and backgrounds, including technical, operations, and executive team members
Global mindset that balances global solution orientation with awareness, appreciation, and adaptability for local market & customer dynamics
Undergraduate degree or equivalent experience / certification

Preferred :

Product experience launching new products and features that required marketing and partner support to drive awareness of your product, preferably mobile apps within either large or small organizations

Familiarity and fluency with analytics platforms; familiar with Adobe Analytics / Omniture and mobile analytics to support data-driven product marketing, feature measurement, and performance

A strong interest in advocating for products with global experiences for a diverse, global user base

MBA or equivalent advanced degree preferred

CORE WORK ACTIVITIES

Core Activities

Own the Marriott Bonvoy mobile app launch communications roadmap with milestones / schedules and gain cross-functional alignment and support of the roadmap

Drive awareness of product priorities and amplify the "why" for new initiatives across the organization

Develop the product positioning, messaging, narratives and value propositions grounded in data on upcoming initiatives and work with cross-functional teams across Marriott International to ensure communications continuity

Be creative and resourceful in identifying new ways to promote the mobile app and define the opportunities, influence stakeholders to marshal the resources, and ensure support and success through your leadership and execution

Lead Digital partners to drive user growth through paid and owned channels. Analyze results, root cause issues, track progress, and make recommendations to iterate as appropriate.

Become the face of the owned channel workstream by creating a centralized process for mobile linking and acquisition attribution tool use, implementation, education, and reporting.

Collaborate with the product, design, legal, and operations teams to communicate product features in the most effective, simple, and accurate way

Work with mobile attribution partner to get the most from our partnership to support optimal marketing campaign outcomes

Work with PR to develop effective briefing materials

Build strong ties and strategic relationships with Marketing, Loyalty, Product, Operations, Regional Teams and others to build towards mutually beneficial objectives

Meet regularly with team(s) to gather work statuses, discuss obstacles, provide advice, guidance, encouragement, and constructive feedback to ensure deliverables are met timely

MANAGEMENT COMPETENCIES

Leadership

Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of employee decision making and action.

Managing Change - Initiates and / or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.

Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Strategy Execution - Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

Driving for Results - Sets high standards of performance for self and / or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and / or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Building Relationships

Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and / or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and / or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.

Generating Talent and Organizational Capability

Developing Others - Supports the development of other's skills and capabilities so that they can fulfill current or future job / role responsibilities more effectively.

Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and / or support the goals of an organizational unit.

Learning and Applying Professional Expertise

Continuous Learnin g - Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application.

Technical Acumen - Understanding and utilizing professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges

Business Process and Analysis - Knowledge of multiple processes within sponsor department; ability to document key process flows, recognize processes for redesign, identify opportunities and translate business processes into information system's needs. Ability to define quality measures and evaluate performance against standards and to identify issues, risks and possible paths of resolution or mitigation strategies.

Technology - Ability to monitor and evaluate trends in technology, technology delivery mechanisms and technology organizational processes and tools. This includes the ability to redefine processes, make recommendations, and perfect process governance frameworks.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

Mathematical Reasoning - The ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

The salary range for this position is $108,300 to $178,000 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Salary : $108,300 - $178,000

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