Digital Content Creator

Marsh Furniture Company is looking for a creative and results-oriented Digital Content Creator to join its marketing team. This position will be crucial in developing and implementing our social media strategy, crafting engaging content that embodies our brands, and managing our presence across various platforms. The ideal candidate is passionate about storytelling, possesses a keen eye for design, and comprehends how to connect with audiences in a meaningful way.

This is a full-time, hybrid position based out of High Point. The role reports to the Marketing Manager while also working closely with the VP of Brand Strategy.

Key Functions and Responsibilities

• Manage and maintain content calendars for social media platforms, ensuring timely and relevant updates
• Ideate, create, and publish compelling content — including Reels, videos, graphics, animations, and images — across social media channels and other digital platforms that engage target audiences
• Create clever and engaging social media copy that aligns with our brand voice
• Regularly monitor social media channels and provide timely community management
• Keep up-to-date on industry and social media trends while proactively identifying creative opportunities for the Marsh Furniture Company and Marsh Kitchen & Bath brands
• Collaborate with in-house and agency teams on blog content and support page builds to create visually appealing and valuable content for B2B and B2C audiences
• Collaborate cross-functionally to coordinate photo and video shoots
• Track and report monthly, quarterly, and annual analytics for social media channels
• Provide suggestions and strategies to improve social media performance and our overall digital strategy

To ensure success as a Digital Content Creator, you should have:

• 3 to 5 years of experience in marketing, branding, or agency work focusing on social media and content creation
• Strong visual storytelling skills and a creative mindset
• Demonstrated copywriting skills with the ability to adapt voice and messaging for different brands and audiences
• Experience with photography and video for social media and digital content use
• Experience with social media management and reporting platforms
• A high attention to detail and the capability to juggle multiple projects at once
• Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment
• Resourceful with a desire to take initiative and show the appropriate level of project ownership
• Effective communication skills, both written and verbal, to convey your ideas, build trust, and cultivate relationships with coworkers, sales reps, customers, and agency partners

• 
  Flexibility to adapt to the company’s needs and the willingness to change directions if priorities shift
• Proficient in Microsoft applications and experience with Adobe Creative Suite and video editing software
• Willingness to travel throughout the Triad and Charlotte for asset collection or content opportunities; Other areas as needed

Characteristics and Attitudes

• Creative thinker
• Detail-oriented
• Team player
• Customer-driven
• Positive attitude