What are the responsibilities and job description for the Social Media Coordinator position at Marshall B. Ketchum University?
Description
The Social Media Coordinator will be MBKU’s highly creative and resident social media expert responsible for planning, developing and implementing MBKU’s overall social media strategy to support brand awareness, admissions efforts and student life of the university. This role will help tell MBKU’s story as a leading healthcare education institution while engaging with students, faculty, alumni, and the broader healthcare community.
This position will work closely with the Marketing & Multimedia Manager and Associate Vice President for Marketing & Communications and the marketing team on executing the strategic digital and brand management campaigns utilizing digital advertising, marketing, social media and search engine optimization.
The Social Media Coordinator will track, analyze and report on all digital marketing efforts. The position is responsible for managing and developing content for various digital mediums, including, but not limited to content management on the University’s websites that connect with social media posts, as well as posting regularly on all university social media channels while ensuring that the MBKU brand, mission and vision are communicated effectively.
Duties
ESSENTIAL DUTIES AND RESPONSIBILITIES
The Social Media Coordinator will develop and implement comprehensive social media strategies aligned with MBKU’s university's mission of advancing healthcare education. This includes creating content calendars, scheduling posts, and maintaining consistent engagement across all platforms as well as creating compelling, platform-specific content that highlights MBKU’s academic programs, student achievements, faculty research, campus events, and community involvement. This includes writing copy, taking photos, creating graphics, and producing short-form videos. Key responsibilities include:
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
SEE YOURSELF HERE
Located on a beautiful, seven-acre campus in Fullerton, California, MBKU is an independent, private, non-profit, accredited educational institution. MBKU is home to the Southern California College of Optometry, the School of PA Studies and College of Pharmacy. MBKU owns and operates three health care centers at their clinical teaching facility, Ketchum Health, providing a vision center and PA medical clinic practice in Orange County and second vision center in Los Angeles.
A TRADITION OF EXCELLENCE SINCE 1904
In 1904, Marshall B. Ketchum, MD, opened the Los Angeles School of Ophthalmology and Optometry in Los Angeles. Dr. Ketchum was a visionary entrepreneur and prominent leader in the optometric profession. He made very significant and long-standing contributions in his field of care, in California and throughout the nation.
In the early ‘70s the College moved to its current home in Fullerton, CA and was renamed Southern California College of Optometry. But even the pioneering Dr. Ketchum could not have envisioned his school would grow to become Marshall B. Ketchum University, an independent, private, non-profit, accredited educational institution encompassing multiple disciplines.
BE AT THE FOREFRONT OF HEALTH CARE EDUCATION
Marshall B. Ketchum University offers career opportunities that will put you at the forefront of health care education. You will be provided with learning and advancement opportunities, as well as a culture that recognizes the importance of fun, employee appreciation and a work-life balance.
Our mission is to educate caring, inspired health care professionals who are prepared to deliver collaborative, patient-centric health care in an interprofessional environment. By joining our family, you can help us reimagine the future and inspire future health care leaders.
Benefits
MBKU provides an excellent benefits package including medical, dental, and life insurance, free vision exams, short and long term disability, generous paid time off plans, a university-sponsored retirement plan. See our website under
MBKU is an equal opportunity employer; requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
NON-DISCRIMINATION STATEMENT
MBKU is committed to providing an environment in which all individuals are treated with respect and professionalism. In accordance with applicable federal and state laws, it is University policy to prevent the unlawful discrimination against students, applicants for admission, employees, applicants for employment and patients requesting treatment on the basis of race, color, national origin, sex, disability, age or any other characteristic protected by applicable law. The University also prohibits sexual harassment and harassment on any of the above bases (please refer to the
The Social Media Coordinator will be MBKU’s highly creative and resident social media expert responsible for planning, developing and implementing MBKU’s overall social media strategy to support brand awareness, admissions efforts and student life of the university. This role will help tell MBKU’s story as a leading healthcare education institution while engaging with students, faculty, alumni, and the broader healthcare community.
This position will work closely with the Marketing & Multimedia Manager and Associate Vice President for Marketing & Communications and the marketing team on executing the strategic digital and brand management campaigns utilizing digital advertising, marketing, social media and search engine optimization.
The Social Media Coordinator will track, analyze and report on all digital marketing efforts. The position is responsible for managing and developing content for various digital mediums, including, but not limited to content management on the University’s websites that connect with social media posts, as well as posting regularly on all university social media channels while ensuring that the MBKU brand, mission and vision are communicated effectively.
Duties
ESSENTIAL DUTIES AND RESPONSIBILITIES
The Social Media Coordinator will develop and implement comprehensive social media strategies aligned with MBKU’s university's mission of advancing healthcare education. This includes creating content calendars, scheduling posts, and maintaining consistent engagement across all platforms as well as creating compelling, platform-specific content that highlights MBKU’s academic programs, student achievements, faculty research, campus events, and community involvement. This includes writing copy, taking photos, creating graphics, and producing short-form videos. Key responsibilities include:
- This position will manage all MBKU's and Ketchum Health’s social media platforms, including, but not limited to: Facebook, Instagram, LinkedIn and TikTok.
- This position will manage content as it relates to social media on MBKU's websites ketchum.edu and ketchumhealth.org.
- This position must be aware of trends in traditional and social media, which includes keeping up-to-date on new apps and other forms of digital media innovation.
- This position requires strong analytical skills that can help them properly determine the answers gleaned from gathered data. They must also be strong communicators to accurately convey the vision of an ad campaign to creative teams and executives, as well as to discuss budget concerns.
- This position requires strong critical thinking skills for efficient campaign development strategizing and a keen awareness of current events and trends that relate to a target audience's interests.
- Collaborate closely on social media campaigns with each of the university's academic programs: Optometry, PA and Pharmacy to support Admissions, Student Life, and brand awareness for the institution.
- Responsibilities include the regular upkeep of all digital mediums, including analytic review and analysis.
- Manage the digital advertising spends on behalf of the University and its clinical centers, ensuring that they are aligned with the strategic priorities of the University and its individual Colleges.
- Author new content and edit existing copy for digital media platforms, ensuring that it complies with MBKU's style guide and University voice and tone.
- Review and approve all edited content for live websites.
- Assist in the development of digital marketing campaigns, including the development of compelling and on-brand emails through various platforms.
- Serve as in-house expert on existing and emerging social media trends.
- Manage all SEO activities.
- Assist in the management of the University's social media policy.
- In partnership with the Senior Graphic Designer, develop engaging and visually compelling content for all digital platforms.
- Support Colleges and Departments in their budgeted digital marketing pursuits and serve as the primary liaison for the Office of Marketing & Communications.
- Other duties as assigned.
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree in Marketing, Communications, Public Relations, or relevant field
- 2-4 years of professional experience in digital/social media marketing, preferably in a non-profit, university or health care setting.
- Proven success managing social media platforms.
- Demonstrated ability to take initiative, maintain confidentiality and work independently.
- Experience with content management systems
- Experience with Google Analytics.
- Experience managing social media management platforms like Hootsuite, Agorapulse, Sprout Social, etc
- Experience with Canva or other design platforms for light design and photo editing for social media posts.
- Proficient in all aspects of social media (posting, analyzing, advertising).
- Demonstrated ability to author new and engaging content for various digital channels, including, but not limited to: MBKU's websites, social media channels and other digital mediums.
- Experience in the Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Microsoft Office.
- Web design and layout, including graphical interface, information architecture principles, and familiarity with designing to meet accessibility standards.
- Manage projects while meeting deadlines and staying within budgets as assigned.
- Willingness to take direction from management and work collaboratively with others.
- Techniques for providing a high level of customer services by effectively dealing with internal and external clients, vendors, contractors and other contacts.
- Strong verbal and interpersonal communication skills including presentation abilities.
- Demonstrated grammatical and editing skills; AP style guide knowledge preferred.
- Demonstrated ability to work effectively with an inclusive and diverse external and internal team of colleagues, students, patients, donors and constituents.
- Proven record of success in collaborative team environments, including morale building, effective handling of team dynamics in high pressure situations, creating a supporting team and working to a high standard.
- Willingness and ability to travel and work nights and weekends as needed.
- Proficient in Microsoft Office Suite.
- Experience in using project management platforms like Basecamp, Airtable, Asana, etc.
- Bachelor’s degree in marketing, communications, public relations or related field.
SEE YOURSELF HERE
Located on a beautiful, seven-acre campus in Fullerton, California, MBKU is an independent, private, non-profit, accredited educational institution. MBKU is home to the Southern California College of Optometry, the School of PA Studies and College of Pharmacy. MBKU owns and operates three health care centers at their clinical teaching facility, Ketchum Health, providing a vision center and PA medical clinic practice in Orange County and second vision center in Los Angeles.
A TRADITION OF EXCELLENCE SINCE 1904
In 1904, Marshall B. Ketchum, MD, opened the Los Angeles School of Ophthalmology and Optometry in Los Angeles. Dr. Ketchum was a visionary entrepreneur and prominent leader in the optometric profession. He made very significant and long-standing contributions in his field of care, in California and throughout the nation.
In the early ‘70s the College moved to its current home in Fullerton, CA and was renamed Southern California College of Optometry. But even the pioneering Dr. Ketchum could not have envisioned his school would grow to become Marshall B. Ketchum University, an independent, private, non-profit, accredited educational institution encompassing multiple disciplines.
BE AT THE FOREFRONT OF HEALTH CARE EDUCATION
Marshall B. Ketchum University offers career opportunities that will put you at the forefront of health care education. You will be provided with learning and advancement opportunities, as well as a culture that recognizes the importance of fun, employee appreciation and a work-life balance.
Our mission is to educate caring, inspired health care professionals who are prepared to deliver collaborative, patient-centric health care in an interprofessional environment. By joining our family, you can help us reimagine the future and inspire future health care leaders.
Benefits
MBKU provides an excellent benefits package including medical, dental, and life insurance, free vision exams, short and long term disability, generous paid time off plans, a university-sponsored retirement plan. See our website under
MBKU is an equal opportunity employer; requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
NON-DISCRIMINATION STATEMENT
MBKU is committed to providing an environment in which all individuals are treated with respect and professionalism. In accordance with applicable federal and state laws, it is University policy to prevent the unlawful discrimination against students, applicants for admission, employees, applicants for employment and patients requesting treatment on the basis of race, color, national origin, sex, disability, age or any other characteristic protected by applicable law. The University also prohibits sexual harassment and harassment on any of the above bases (please refer to the
