Description :
Responsible for developing and executing comprehensive marketing strategies that drive revenue growth, build brand
image and awareness, and enhance customer engagement. You will lead the M S marketing team, collaborate with
cross-functional departments, and ensure alignment with the company's overall strategic goals. Visionary leader with a
deep understanding of market trends, consumer behavior, and digital marketing strategies.
Strategic Brand Management and Planning :
- Develop, implement, and maintain long-term brand marketing strategies aligned with the Marshall Sterling's strategic objectives across digital, social, print and web media.
- Leverage a deep understanding of marketing and consumer behavior insights to create compelling brand activities that resonate and connect M S's target audiences.
- Oversee the development and execution of brand positioning and messaging; ensure consistent brand communication across all channels and marketing efforts.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Set annual and quarterly goals for the brand team and continually track progress. Monitor and analyze the effectiveness of marketing campaigns using metrics and data.
- Manage the marketing budget, ensuring effective allocation of resources. Prepare and present financial reports to the executive team as necessary.
Digital Marketing :
Develop and execute a multi-channel digital marketing strategy including social media and email campaigns that support company objectives and revenue generation opportunities.Drive digital transformation initiatives, including SEO, SEM, social media, email, and content marketing.Leverage data analytics to optimize campaigns and improve ROI.Stay updated on emerging digital marketing trends and technologies.Customer Engagement :
Develop customer segmentation strategies to personalize marketing efforts.Enhance customer experience through targeted marketing campaigns and loyalty programs.Gather customer feedback and insights to structure marketing strategies.Team Leadership :
Build and mentor a high-performing brand marketing team, fostering a culture of creativity and innovation.Provide leadership, guidance, and support to the brand marketing department while setting clear performance expectations and continually engaging the team.Represent the brand marketing department in executive meetings and provide insights to drive business decisions and identify gaps in overall brand marketing initiatives.Additional responsibilities :
Build and maintain a favorable and professional work relationship with other staff members.Adhere to established employee manual policies and guidelines.Adhere to workflow procedures and follow guidelines to reduce the risk of E&O claims.Promptly report all possible errors and omissions.Maintain confidentiality in all aspects of client, staff, and agency information.Performs other duties and projects as assigned.Requirements :
Bachelor's degree in marketing, Digital Media, Communications, or a related field.Eight plus years of leadership in a corporate marketing position and environment.Proficiency in Google Analytics, SEO / SEM, social media platforms, email marketing tools, and content management systems (CMS).Knowledge of software specific to media production and communications, including Adobe Creative Suite and similar design tools, and web-based development programs (wordpress.)Familiarity with marketing automation tools like HubSpot, Marketo, Constant Contact, Sprout Social and other similar programs.Strong analytical skills, creativity, attention to detail, excellent communication and interpersonal skills, ability to work in a fast-paced environment.Experience with, and knowledge of, Microsoft Office 365 programs.Exemplary written and verbal communications skills.Able to work effectively and relate well with others including superiors, colleagues, and individuals inside and outside the company.Demonstrated ability to communicate effectively.High level of organizational ability with attention to detail.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Annual salary range $150,000-$200,000 with additional bonus potential based on performance.
The specific salary offered may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location.
Compensation details : 150000-200000 Yearly Salary
PI106af248bfc0-37395-36269422
Salary : $150,000 - $200,000
