Content Marketing Manager

Description

Why Join Marshall Sterling?

As a 100% employee-owned company with roots dating back to 1864, Marshall Sterling offers the strength of a time-tested organization and the energy of an ownership-driven culture. Guided by our mission to empower clients to predict, prepare for, and preempt risk, we are relentlessly focused on helping people and businesses protect what matters most — so they can move forward with confidence. Our vision of creating a future that’s safer and more secure drives everything we do.

Innovation is not optional here — it's imperative. We constantly seek better, smarter ways to serve our clients and improve as a company. Collaboration is at our core, because we know we are stronger together — across teams, with our clients, and in the communities we serve. Our employee-owners are not only valued and empowered, but also directly invested in our collective success. 

At Marshall Sterling, you’re not just joining a company — you’re joining a culture built on integrity, impact, and people-first values. Your ideas matter, your growth is prioritized, and your work helps shape a more secure future for all.

Description:

Create and execute a content strategy that drives brand awareness, engages our audience and generate leads. You will write SEO-optimized blog posts, craft compelling email campaigns and manage other related content duties to support our marketing and communications goals. The ideal candidate is creative and detail-oriented, with a strong understanding of SEO and digital marketing.

• Partnering with the CMO and internal teams, develop and implement a content marketing strategy to align with the company’s business goals to increase brand awareness, drive leads and client engagement.
• Drive marketing technology and AI innovation by taking ownership of our marketing platforms—including CMS, CRM, automation tools, analytics, and email software—to streamline workflows and enhance performance.
• Write and edit SEO-optimized blog posts for B2C and B2B audiences to drive traffic and educate clients.
• Oversee email marketing campaigns, ensuring they attract leads, engage clients, and retain relationships.
• Collaborate across teams to ensure content aligns with Marshall Sterling brand guidelines, messaging and objectives.
• Stay informed on industry trends and regulations to create timely, relevant content.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in marketing and communications operations, ideally within the insurance, financial services, or a related industry.
• Proficiency with key marketing tools and platforms, including Salesforce (marketing automation), WordPress (content management), Emma (email marketing), and Google Analytics (data visualization).
• Strong project management capabilities, with hands-on experience using tools such as Asana and Mojo to plan, coordinate, and execute marketing initiatives.
• Familiarity with current trends, compliance standards, and regulatory considerations in the insurance and financial services sectors.

Preferred Skills:

• Experience using graphic design software such as Canva and Adobe Creative Suite.
• Excellent writing, editing, and proofreading skills.
• A strong understanding of lead generation, customer acquisition, and retention strategies.

Total Rewards Package: 

Compensation: $75,000-$100,000 based on experience and certification.

Benefits: Comprehensive package including Medical, Dental, Vision, 401(k) with match, Generous Paid Time Off (PTO), thirteen paid holidays, company-paid life insurance for you and your dependents, employee assistance fund and programs, wellness perks, and more! 

Employee Stock Ownership Program

As a 100% employee-owned company, Marshall Sterling offers you the unique opportunity to build long-term wealth while growing your career. Here’s what makes our ESOP so valuable:

• Long-Term Rewards: The value of your ESOP account grows over time, rewarding your commitment and contributions to the company’s success.
• Collaborative & Engaged Culture: Employee ownership fosters a team-oriented environment where everyone has a stake in the company’s growth and success.
• No Out-of-Pocket Costs: Unlike stock purchase plans, our ESOP is entirely company-funded, meaning you gain equity      without any personal investment.

For more information on our culture and benefits, please visit us at : Careers - Marshall Sterling

Salary : $75,000 - $100,000