What are the responsibilities and job description for the Digital Marketing & Social Media Coordinator position at MarshBerry?
Job Details
Position Summary:
MarshBerry is currently seeking a Digital Marketing Coordinator for our Beachwood, OH office. The Digital Marketing Coordinator will play a pivotal, support role on the Experience & Engagement team. As MarshBerry continues to grow, the ability to maintain our digital properties, support lead generation efforts and report on our initiatives will become increasingly important. While this person reports to the VP, Digital Marketing they will support our Campaign Managers and work closely with the brand team on social media strategy and execution.
Responsibilities:
- Provide support in the planning, organizing and execution of programs that generate new prospects and advance existing opportunities.
- Assist the Experience & Engagement team in executing digital marketing, social media, and demand gen strategies; including, but not limited to, email marketing campaigns, copywriting, digital ad placement, keyword research and SEO and inbound marketing tactics.
- Assist in developing social media content and report out for the company’s Facebook, Instagram, LinkedIn and Twitter accounts.
- Provide data and insights on digital initiatives and campaigns on specific lines of business and assist in the creation of dashboard reports to senior leadership and sales.
- Assist with global social media marketing to build thought leadership, drive engagement, and increase follower base.
- Manage, audit and update website content based on the communications calendar or as requested by E&E team members.
- Help to build out content and pages for MarshBerry.com and other MarshBerry websites as needed.
- Keep specific sections of the website current as directed.
- Additional duties include tracking campaign progress, developing various digital marketing materials, updating online assets, streamlining digital marketing production, and handling general digital marketing activities and requests.
- Cultivates and maintains effective relationships with potential internal/external clients, partners and stakeholders that can directly or indirectly lead to revenue generation for all MarshBerry services.
- Special projects and other tasks as assigned.
Selection Criteria
Education & Experience:
- Years of Experience: 1-2 years of experience working in communications, marketing, or digital marketing
- Education: Bachelor’s degree in communications, marketing, business, or related field or a combination of education and work experience
Other:
- Excellent project management skills; you know how to take a list of ideas and turn it into an actionable plan, and you are comfortable coordinating across team members
- Excellent verbal communicator with strong interpersonal and relationship-building skills
- Strong critical thinking and analysis
- A roll-up-your-sleeves, get-it-done attitude
- Strong attention to detail in grammar, spelling, and copy-editing
- Must adhere to brand standards as developed and managed by the brand team
Working at MarshBerry
Who We Are:
MarshBerry practices The Collaborative Way which encourages employees to adhere to these five principles: listening generously, speaking straight, being for each other, acknowledgement & appreciation, and honoring commitments. We are committed to fostering an environment of Diversity, Equity, and Inclusion. We strive to educate our current and potential employees in these areas, while continuing to promote a welcoming and inclusive environment for all.
What We Do:
MarshBerry provides consulting services in the financial services industry primarily to independent insurance agents, brokers and carriers, as well as wealth and retirement plan advisors. Our services include but are not limited to financial, operational, sales management, merger and acquisition advisory, peer-to-peer exchange and information services. We are recognized in the financial services industry for providing innovative and customized solutions to our clients, with whom we build trusted advisor relationships. At MarshBerry, our mission is to help our clients learn, improve and realize their value. Our clients credit us for providing the vision, tools, and discipline to help them reach their strategic goals.
It’s one thing to be recognized as experts in our field, it is another to be noteworthy based on the sentiment and feedback of our team. MarshBerry has recently been awarded the following:
- Crain’s Best Employers in Ohio
- The Nation’s Best and Brightest in Wellness
- North Coast 99
- Top Work Places – The Plain Dealer
- Weatherhead 100
- West Michigan’s Best and Brightest Companies to Work for
To learn more about MarshBerry, visit www.marshberry.com.
We appreciate your interest in MarshBerry. As an equal opportunity employer, your application will be considered with regard to all laws which prohibit discrimination because of race, color, sex, religion, national origin, age, disability, military status, and genetic information, and requirements to take affirmative action in the hiring of minorities, including women, veterans, and those individuals with disabilities.