What are the responsibilities and job description for the Salesforce Marketing Cloud Administrator position at Martin's Point Health Care?
Join Martin's Point Health Care - an innovative, not-for-profit health care organization offering care and coverage to the people of Maine and beyond. As a joined force of "people caring for people," Martin's Point employees are on a mission to transform our health care system while creating a healthier community. Martin's Point employees enjoy an organizational culture of trust and respect, where our values - taking care of ourselves and others, continuous learning, helping each other, and having fun - are brought to life every day. Join us and find out for yourself why Martin's Point has been certified as a "Great Place to Work" since 2015.
Position Summary
Job Description
Key Outcomes:
- Configures and administers the platform to meet the organization’s marketing needs. This involves creating and managing user accounts, permissions, and roles; setting up data extensions; creating automation workflows; and customizing the platform’s settings to align with business requirements.
- Trains end-users on the platform’s features and capabilities by conducting workshops or webinars, creating training materials, and documenting best practices and guidelines.
- Manages and organizes the data within the Marketing Cloud, including, but not limited to, importing and cleansing data, segmenting data, ensuring data integrity and compliance with relevant privacy regulations.
- Collaborates with Marketing Managers to formulate marketing strategies and build campaigns using email marketing, social media advertising, mobile messaging, and other relevant channels.
- Monitors and analyzes campaign performance and provides actionable insights. Identifies trends and opportunities for improvements.
- Provides technical support and troubleshoots issues, including investigating and resolving data discrepancies, monitoring system performance, addressing code-related issues, and coordinating with IT teams and Salesforce support teams.
Education/Experience:
- Bachelor’s Degree or equivalent combination of relevant education and experience.
- 5 years of experience with Salesforce Marketing Cloud, including deep understanding of its platform, various components, and integration capabilities.
- Experience using HTML, CSS, SQL AND AMPscript.
Required License(s) and/or Certification(s):
- Salesforce Marketing Cloud certification
Skills/Knowledge/Competencies (Behaviors):
- Deep understanding of integrations with other systems and platforms, customer relationship management (CRM) systems, data warehouses, and external APIs
- Demonstrates an understanding of and alignment with Martin’s Point Values
- Continuous Learner, committed to staying updated with the latest trends, features, and industry best practices.
- Proficiency in data management and segmentation
- Ability to interpret and scope business and customer requirements and translate technical concepts into non-technical terms
- Self-motivated, detail-oriented and organized
- Excellent verbal and written communication skills.
- Able to work independently and as part of a team in a varied, fast paced environment
- Strong problem-solving skills and a strategic mindset.
We are an equal opportunity/affirmative action employer.
Do you have a question about careers at Martin’s Point Health Care? Contact us at:
jobinquiries@martinspoint.org
