What are the responsibilities and job description for the Chief Development Officer position at Maryknoll Fathers and Brothers?
About Maryknoll Fathers and Brothers
Maryknoll Fathers and Brothers is a Catholic organization dedicated to serving the poor around the world. With a rich history dating back to 1911, we have been working tirelessly to spread the message of hope and compassion to those in need.
As a key member of our Mission Advancement Department, you will play a crucial role in developing and implementing our direct response marketing strategy. You will lead a team of staff and work closely with the Major & Planned Giving Unit to create a comprehensive multichannel relationship-building program.
Key Responsibilities:
- Develop short and long-range direct response plans and programs, including directing all activities, programs, and personnel within the Direct Response Unit.
- Maximize direct response income through direct mail, digital cultivation, and other direct response fundraising techniques.
- Create compelling campaigns that resonate with Catholic donors, ensuring alignment with Church social teachings.
- Segment donor lists for targeted and personalized mail campaigns to optimize response rates.
- Manage multiple direct mail appeals, including seasonal campaigns and coordinate follow-up communications (email, digital, phone) to enhance direct mail effectiveness.
Analytics & Performance Optimization
Track and analyze campaign performance, measuring key metrics such as response rates, average gifts, and ROI. Conduct A/B and other testing on messaging, formats, and mailing schedules to optimize results.
Requirements
- Bachelor's degree in Marketing or equivalent experience.
- CFRE (Certified Fund Raising Executive) and ACFRE (Advanced Certified Fundraising Executive) preferred.
- Proven strategic planning development success is required; ideally with experience in raising funds in the Catholic arena.
- Highly proficient in project management with proven success in leveraging donor databases to identify growth opportunities, goal development, target audience selection, tracking and evaluation, planning, organizing and directing.
- Experienced in the use of all digital marketing tools (websites, email, and social media).
