What are the responsibilities and job description for the Direct Response Marketing Director position at Maryknoll Fathers and Brothers?
About the Role
We are seeking a highly skilled and experienced Direct Response Unit Manager to join our team at Maryknoll Fathers and Brothers. As a key member of our Mission Advancement Department, you will be responsible for developing and implementing our direct response marketing strategy.
Key Responsibilities:
- Develop and implement a comprehensive multichannel relationship-building program, including cultivation and communication with donors.
- Develop short and long-range direct response plans and programs, including directing all activities, programs, and personnel within the Direct Response Unit.
- Maximize direct response income through direct mail, digital cultivation, and other direct response fundraising techniques.
- Create compelling campaigns that resonate with Catholic donors, ensuring alignment with Church social teachings.
Digital Marketing Expertise
You will be expected to leverage your expertise in digital marketing to develop and execute effective online campaigns, including website design, email marketing, and social media engagement.
Requirements
- Bachelor's degree in Marketing or equivalent experience.
- CFRE (Certified Fund Raising Executive) and ACFRE (Advanced Certified Fundraising Executive) preferred.
- Proven strategic planning development success is required; ideally with experience in raising funds in the Catholic arena.
- Highly proficient in project management with proven success in leveraging donor databases to identify growth opportunities, goal development, target audience selection, tracking and evaluation, planning, organizing and directing.
