What are the responsibilities and job description for the Fundraising Strategy Manager position at Maryknoll Fathers and Brothers?
Mission Statement
Maryknoll Fathers and Brothers seeks a dedicated professional to join our team as a Direct Response Unit Manager. As a key member of our Mission Advancement Department, you will be responsible for developing and implementing our direct response marketing strategy.
Key Responsibilities:
- Develop and implement a comprehensive multichannel relationship-building program, including cultivation and communication with donors.
- Develop short and long-range direct response plans and programs, including directing all activities, programs, and personnel within the Direct Response Unit.
- Maximize direct response income through direct mail, digital cultivation, and other direct response fundraising techniques.
- Create compelling campaigns that resonate with Catholic donors, ensuring alignment with Church social teachings.
Team Collaboration
You will work closely with the Major & Planned Giving Unit to ensure seamless execution of direct response marketing efforts. Your team will be responsible for managing multiple direct mail appeals, including seasonal campaigns and coordinating follow-up communications (email, digital, phone) to enhance direct mail effectiveness.
Requirements
- Bachelor's degree in Marketing or equivalent experience.
- CFRE (Certified Fund Raising Executive) and ACFRE (Advanced Certified Fundraising Executive) preferred.
- Proven strategic planning development success is required; ideally with experience in raising funds in the Catholic arena.
- Highly proficient in project management with proven success in leveraging donor databases to identify growth opportunities, goal development, target audience selection, tracking and evaluation, planning, organizing and directing.
