Social Media Manager

General Purpose: MICA is seeking a skilled Social Media Manager to create, publish, and manage organic content across MICA's flagship social media channels, enhancing brand presence, engaging key audiences, and promoting the College's mission and strategic priorities through collaborative storytelling and creative marketing campaigns.

Summary of Essential Functions:

• Create and publish visually compelling and strategic content that supports institutional goals and tells MICA's story authentically.
• Develop and execute social media strategies to increase engagement, audience growth, and brand awareness across MICA's flagship social media channels.
• Monitor and engage with MICA's social media community, fostering positive interactions and timely responses.

Essential Duties & Responsibilities:

• Create and publish original, authentic, and visually compelling content (including copy, graphics, photos, and short-form video) across platforms such as Instagram, TikTok, Facebook, X (formerly Twitter), LinkedIn, YouTube, and emerging platforms.
• Develop and maintain a comprehensive social media content calendar aligned with institutional priorities and marketing campaigns.
• Collaborate with the Strategic Communications team and other campus partners to identify and amplify stories that showcase MICA's students, faculty, alumni, and institutional impact.
• Monitor social media channels daily, engaging with followers and responding to inquiries, comments, and direct messages in a timely, brand-aligned manner.
• Track and analyze social media metrics, generating reports to evaluate performance, inform content strategy, and identify areas for growth.
• Stay current with social media trends, platform updates, and best practices, making recommendations to enhance MICA's social media presence.
• Serve as the primary administrator for MICA's flagship social media accounts, ensuring consistent brand voice, accuracy, and alignment with MICA's strategic goals.
• Collaborate with campus partners to provide guidance on social media best practices and help coordinate social media efforts across the institution.
• Perform other related duties as assigned.

Knowledge, Skills, and Abilities:

• Knowledge of major social media platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, and X.
• Strong writing, editing, and storytelling skills with the ability to craft compelling content tailored to various platforms and audiences.
• Ability to create visually appealing content, including basic graphic design and short-form video editing.
• Proficiency with social listening, social media media management and scheduling tools (such as Meltwater, Sprout Social and Hootsuite).
• Strong organizational and project management skills, with the ability to manage multiple projects and deadlines simultaneously.
• Proficiency with project management software, such as Asana.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Understanding of social media analytics and the ability to translate data into actionable insights.
• Commitment to representing MICA's mission, values and welcoming community in digital storytelling.

Minimum Qualifications:

• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent combination of education and experience.
• 2 years of professional experience managing social media accounts for a brand, institution, or organization.
• Experience creating integrated multimedia content for social media, including graphics, photography, and video.
• Experience with Adobe Creative Suite, Canva, or other design tools.
• Demonstrated understanding of social media best practices and trends.

Preferred Qualifications:

• Experience working in higher education, arts, or cultural organizations.
• Familiarity with social media advertising.
• Knowledge of accessibility best practices for digital content.

Reporting to this position:  No direct reports; may oversee student workers, freelancers or interns.

Conditions of Employment:

• Satisfactory Background check results required.
• Some evening and weekend work may be required to support events and time-sensitive content.

Physical demands and work environment: The physical demands and work environment characteristics described  here are representative of those that must be met by an employee to successfully perform the essential functions of  this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential  functions. 

• Physical Demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit;  use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to 15 pounds. Specific vision abilities required by the job  include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust  focus. (may be adjusted depending on position) 
• Work environment: While performing the duties of the job, the employee is exposed to weather conditions  prevalent at the time. The noise level in the work environment is usually minimal. 
• Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire  Prevention, Personal Protection Equipment.  

Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.

Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.

MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.

To apply visit: https://mica.wd5.myworkdayjobs.com/en-US/Staff/job/Social-Media-Manager_R3769