What are the responsibilities and job description for the Digital Content Specialist position at Maryland Wellness, LLC?
Description
The Digital Content Specialist plays a key role in supporting the organization’s marketing initiatives by implementing creative strategies that enhance brand positioning, strengthen partnerships, and optimize performance through data-driven insights. This position will focus on developing and executing full-funnel campaigns, creating high-quality marketing materials, and driving digital and print engagement through targeted content and audience segmentation. Working closely with internal stakeholders, the Marketing Specialist ensures brand consistency across all platforms and locations while leveraging analytics to refine strategies for maximum impact by implementing creative strategies that enhance awareness, strengthen partnerships, and optimize performance through data-driven insights.
The ideal candidate has experience in digital marketing, content creation, and campaign execution, with a strong understanding of design principles and audience engagement strategies. Success in this role requires creativity, collaboration, and the ability to use data to optimize marketing efforts.
Responsibilities:
- Implement strategic marketing initiatives by collaborating with the marketing team to plan and execute campaigns that align with organizational goals. Track performance metrics and contribute to achieving a 20% increase in audience engagement and awareness year-over-year. Ensure all campaigns are effectively tailored to target audiences and meet quality standards.
- Develop and deliver high-quality marketing materials by creating visually appealing flyers, brochures, and other collateral to support campaigns and partner collaborations. Ensure all materials align with organizational brand standards and audience needs. Consistently produce at least 25 marketing assets per quarter, meeting deadlines for campaigns and events.
- Enhance digital marketing strategies by assisting with website content management, social media, and email marketing efforts to drive a 15% increase in digital engagement year-over-year. Leverage analytics to assess and adjust strategies for optimal performance.
- Manage website and digital media updates by ensuring content is current, relevant, and optimized for engagement. Work with internal teams to update service information, blog content, and landing pages while maintaining accessibility and SEO best practices. Monitor site performance and user experience to drive continuous improvements.
- Maintain brand consistency by ensuring all content and marketing materials adhere to the organization’s branding, tone, and messaging guidelines. Conduct reviews to maintain quality and alignment with the brand identity.
- Collaborate effectively across teams by working closely with internal stakeholders to align marketing initiatives with organizational objectives. Provide creative input and support for team projects, ensuring a unified and strategic marketing approach.
Requirements
Education and Experience:
- A high school diploma, GED or equivalent is required.
- 3 years of experience in marketing, digital content creation, or campaign management.
- Proficiency in design tools (e.g., Adobe Creative Suite, Canva) and marketing automation platforms (e.g., Mailchimp) to optimize content distribution and audience targeting.
- Proficiency in website design, development and maintenance to ensure optimal SEO.
Skills for Success:
- Strategic Marketing Execution- Designs and implements campaigns and materials that align with departmental outcomes and organizational goals.
- Creative Content and Material Development- Produces engaging, high-quality content and materials (e.g., flyers, brochures, presentations) that effectively communicate organizational services and values.
- Digital Marketing Expertise- Leverages digital platforms, including social media, websites, SEO, PPC advertising, and email marketing, to maximize visibility, lead generation, and audience engagement. Proficient in using tools like Google Analytics and email marketing platforms to monitor and optimize digital efforts.
- Data-Driven Decision Making- Tracks key marketing KPIs such as click-through rates, conversion rates, engagement metrics, and ROI to refine strategies and ensure measurable improvements.
- Collaboration and Relationship Management- Works closely with identified teams to align marketing initiatives with organizational goals.
Preferred Skills and Experience:
- Bachelor’s degree in marketing, communications, graphic design, or a related field.
- Relevant coursework or certifications in digital design, branding, or marketing are a plus.
- Strong copywriting and storytelling skills with an eye for visual design.
Salary : $60,000 - $70,000
