What are the responsibilities and job description for the UX Optimization Specialist position at Mason Companies, Inc.?
JOB SUMMARY:
Mason Companies is a family owned, multi-channel retailer looking for a User Experience (UX) Optimization Specialist to join our team. Mason Companies is ideal for individuals who are community focused, customer centric and forward thinking.
DUTIES AND RESPONBILITIES:
1. Execute data-driven experimentation, personalization and product recommendations on Mason’s ecommerce websites to provide the best user experiences and continuously improve KPIs.
2. Use web analytics data and user research to diagnose issues, identify opportunities and form hypotheses regarding UX optimizations.
3. Collaborate with a cross-functional team to prioritize, plan and design tests that will prove or disprove your hypotheses.
4. Organize, QA and launch experiments to achieve our testing velocity target.
5. Monitor and analyze test results using a variety of metrics and tools.
6. Execute user research to learn more about our customers and find ways to optimize ecommerce flows and customer journeys.
7. Develop and conduct user research plans, leveraging a multitude of UX insights tools.
8. Summarize findings from both qualitative and quantitative sources into meaningful, actionable and prioritized insights.
9. Establish, document and champion recommendations for website enhancements based on your learnings.
10. Manage the relationships between Mason and our testing and UX insights partners.
KNOWLEDGE, SKILLS and ABILITIES:
1. Passion for using data to continuously improve user experiences.
2. Empathetic with a true desire to understand customers’ motivations, goals, needs and feelings.
3. Excellent verbal and written communication skills with an ability to articulate complex ideas clearly regardless of your audience.
4. Ability to interpret – and not just report – data.
5. Extremely organized with an ability to multi-task and prioritize your work.
6. Advanced attention to detail.
7. Intellectually curious with an appetite to learn new things and tackle challenges.
8. Innovative thinker and problem-solver.
9. Genuinely enjoys working cross-functionally to solve problems and achieve common goals.
EDUCATION and/or EXPERIENCE:
1. Bachelor’s degree in Marketing, Business or a related field is required.
2. Experience working in UX, A/B testing, web analytics or similar role(s) on ecommerce websites.
3. Experience gathering and interpreting qualitative and quantitative data.
4. Knowledge of UX best practices.
5. Familiarity with A/B testing platforms, such as Optimizely.
6. Familiarity with web analytics platforms, such as Google Analytics.
7. Proficient with Microsoft Office products, including Excel, Word, PowerPoint and Outlook.
Why Mason?
We are a family-owned, multi-channel retailer located in West-Central Wisconsin that has proudly been in business for more than 120 years. We own and operate multiple businesses that sell everything from shoes and apparel to bedding and electronics through our E-Commerce websites and direct mail catalogs, with some businesses offering our own proprietary credit payment option. We have a strong commitment to support the communities where we work and live.
We welcome all individuals, regardless of gender, race, religion, age, disability, sexual orientation, national origin, identity and experience, to be part of our family.
Mason Companies is a family owned, multi-channel retailer looking for a User Experience (UX) Optimization Specialist to join our team. Mason Companies is ideal for individuals who are community focused, customer centric and forward thinking.
DUTIES AND RESPONBILITIES:
1. Execute data-driven experimentation, personalization and product recommendations on Mason’s ecommerce websites to provide the best user experiences and continuously improve KPIs.
2. Use web analytics data and user research to diagnose issues, identify opportunities and form hypotheses regarding UX optimizations.
3. Collaborate with a cross-functional team to prioritize, plan and design tests that will prove or disprove your hypotheses.
4. Organize, QA and launch experiments to achieve our testing velocity target.
5. Monitor and analyze test results using a variety of metrics and tools.
6. Execute user research to learn more about our customers and find ways to optimize ecommerce flows and customer journeys.
7. Develop and conduct user research plans, leveraging a multitude of UX insights tools.
8. Summarize findings from both qualitative and quantitative sources into meaningful, actionable and prioritized insights.
9. Establish, document and champion recommendations for website enhancements based on your learnings.
10. Manage the relationships between Mason and our testing and UX insights partners.
KNOWLEDGE, SKILLS and ABILITIES:
1. Passion for using data to continuously improve user experiences.
2. Empathetic with a true desire to understand customers’ motivations, goals, needs and feelings.
3. Excellent verbal and written communication skills with an ability to articulate complex ideas clearly regardless of your audience.
4. Ability to interpret – and not just report – data.
5. Extremely organized with an ability to multi-task and prioritize your work.
6. Advanced attention to detail.
7. Intellectually curious with an appetite to learn new things and tackle challenges.
8. Innovative thinker and problem-solver.
9. Genuinely enjoys working cross-functionally to solve problems and achieve common goals.
EDUCATION and/or EXPERIENCE:
1. Bachelor’s degree in Marketing, Business or a related field is required.
2. Experience working in UX, A/B testing, web analytics or similar role(s) on ecommerce websites.
3. Experience gathering and interpreting qualitative and quantitative data.
4. Knowledge of UX best practices.
5. Familiarity with A/B testing platforms, such as Optimizely.
6. Familiarity with web analytics platforms, such as Google Analytics.
7. Proficient with Microsoft Office products, including Excel, Word, PowerPoint and Outlook.
Why Mason?
- Medical, Dental, and Vision coverage
- Employee Near-Site Clinic
- Generous 401k match
- Bonus incentive opportunities
- Tuition reimbursement
- 35% store discount
- Paid volunteer time
- Companywide events
We are a family-owned, multi-channel retailer located in West-Central Wisconsin that has proudly been in business for more than 120 years. We own and operate multiple businesses that sell everything from shoes and apparel to bedding and electronics through our E-Commerce websites and direct mail catalogs, with some businesses offering our own proprietary credit payment option. We have a strong commitment to support the communities where we work and live.
We welcome all individuals, regardless of gender, race, religion, age, disability, sexual orientation, national origin, identity and experience, to be part of our family.
