Digital Marketing Specialist

Digital Marketing Specialist

JOB SUMMARY :

As a Digital Marketing Specialist, you will support our marketing efforts by managing digital marketing channels, planning and optimizing content, and analyzing performance data. You will work closely with cross-functional teams to execute campaigns that enhance brand awareness, increase engagement, and drive sales.

PRIMARY DUTIES AND RESPONSIBILITIES :

The below listing of essential functions is not an inclusive listing of all duties that may be requested to be performed by supervisor or manager.

• Plan and execute digital marketing initiatives across several channels, including social media, display and affiliate.
• Assist in the execution of ad concepts by creating, editing, and updating assets for paid campaigns across platforms, including Google Ads, Meta Ads (Facebook / Instagram), YouTube, and others as needed.
• Work with the marketing team to test and optimize creative assets and headlines for performance.
• Work with the creative team to develop high-performing ad assets that align with broader marketing goals and campaigns, including copy, visuals, and videos.
• Analyze campaign performance, creative performance, identify trends, and proactively recommend opportunities for performance improvement.
• Communicate and provide direction to external paid media vendors.
• Collaborate with internal teams to ensure brand consistency and messaging alignment.

EDUCATION AND EXPERIENCE :

KNOWLEDGE, SKILLS, AND ABILITIES :

Why Mason?

What We Do :

We are a family-owned, multi-channel retailer located in West-Central Wisconsin that has proudly been in business for more than 120 years. We own and operate multiple businesses that sell everything from shoes and apparel to bedding and electronics through our E-Commerce websites and direct mail catalogs, with some businesses offering our own proprietary credit payment option. We have a strong commitment to support the communities where we work and live.