What are the responsibilities and job description for the Performance Marketing Analyst position at Mason Interactive?
Mason Interactive is seeking a Performance Marketing Analyst to join our dynamic team. This role, ideal for ambitious individuals early in their marketing career, blends the flexibility of hybrid work with a robust package of benefits, including a competitive salary, comprehensive medical insurance, unlimited PTO, sick days, and quarterly team-building events.
Join our team of 30 professionals working with around 50 clients, and embark on a journey to enhance performance marketing strategies. Under the guidance of an experienced Manager, you will specialize in either Social or Search marketing strategies, delivering insights, optimizations, and pacing for a selection of clients. This role is your gateway to becoming a key player in our clients' growth, mastering management skills, and broadening your expertise across various platforms.
Essential Skills:
- Minimum of one year's experience in an agency setting.
- Proficiency in Keyword Research using tools like Google Keyword Planner and SEMRush.
- A keen interest in mastering Google and/or Facebook advertising.
- Strong writing skills for creating compelling ad copies.
- Experience with Google Ads or Facebook Ads Manager.
Preferred Qualifications:
- Google Ads certification.
- Google Analytics certification.
- Facebook Blueprint certification.
Responsibilities:
- Work within a team of 3-5, managing 4-5 accounts to drive client success across online platforms.
- Collaborate with a Performance Marketing Supervisor to optimize budget allocation, create impactful ad copy, enhance sales strategies, handle complex issues, explore new platforms, provide detailed client reports, participate in strategic planning, and maintain client communications.
Compensation & Benefits:
- Hybrid work schedule with at least 2 in-office days per week; initial 90 days require more on-site presence for training.
- Paid holidays and unlimited PTO.
- Comprehensive benefits package, including 401K Matching, health, dental, and vision insurance.
Mason Interactive is committed to equal employment opportunities, assessing every application based on merit, without regard to race, color, religion, gender, or any other protected categories.
