Marketing Analyst

Marketing Analyst

CategoryInsurance

Job Location860 Winter St, Waltham, Massachusetts

Tracking Code4585

Position TypeFull-Time / Regular

Physicians Insurance (PI) has served thousands of clients since 1993 across 20 products, concentrated in medical malpractice, commercial insurance, and health insurance for physicians and healthcare entities in New England. As a subsidiary of the Massachusetts Medical Society (MMS), PI serves to meet the needs of physicians and support society members. PI is proud of its personalized service, which results in high satisfaction levels and requests for more product offerings amongst PI's customer base. PI's unique client approach is also a benefit to the insurers we work with as our clients tend to stay with us for many years. This loyalty is based on the value we offer through pre-underwriting, expert policy / liability reviews, creative risk resolution, and coverage optimization, as well as document support and advocacy on pricing.The world has changed, and so has the way we work. The MMS has adopted a flexible work model that allows most employees to choose where they work - at home, onsite in our Waltham office, or a combination of the two - based on their preferences and our business needs. Because what matters is the work we do, not where we do it.We are seeking a dynamic and experienced

Marketing Analyst

to join our team. This role will report directly to the Customer Experience and Marketing Communications Director, offering the exciting opportunity to support in the development and execution of the broader marketing and brand strategy as PI embarks on a transformational growth journey. The primary responsibility of this role is to lead the development and management of paid search campaigns, optimizing marketing performance within budget. The secondary responsibilities involve supporting other channels and initiatives, including website, SEO, organic social, alignment of marketing with sales objectives, and partnership with MMS and other subsidiaries. The ideal candidate will have a proven track record in paid search and SEO management, as well as knowledge of and interest in broader marketing strategy and execution. As part of a small, dynamic team, flexibility and willingness to learn are key attributes as you collaborate with various stakeholders across projects and teams.Responsibilities : 1. Define campaign strategies, build and manage paid search campaigns, and implement test and learn processes to allow us to continuously optimize our marketing tactics for maximum impact within defined budgets.2. Monitor website and SEO performance, executing strategic recommendations for improvement to increase our website conversions and organic search visibility.3. Generate top-level, channel-specific reports and analyze campaign performance data to inform our marketing strategies and improve campaign outcomes.4. Support the ongoing development and execution of the marketing and brand strategy, aligning initiatives with brand objectives and guidelines to enhance brand awareness and market presence.5. Support the PI and MMS Marketing teams in the implementation of a comprehensive content strategy that targets key personas, identifying content gaps and providing inputs where appropriate.6. Support the Customer Experience and Marketing Communications Director in creating and monitoring organic social media content, including regular posts and updates, to maintain an active presence on our platforms and strengthen our digital community.7. Support the Customer Experience and Marketing Communications Director when interfacing with the Sales team to align strategic direction and messaging of marketing collateral, ensuring harmony between marketing initiatives and sales objectives to improve the quality of leads and support the sales process more effectively.8. Collaborate with broader organizational teams (e.g., New England Journal of Medicine, Massachusetts Medical Society etc.) on partnership strategies.9. Additional responsibilities as assigned.Qualifications : Required4 years of experience in marketing, with a focus on SEM and digital marketingExperience and strong understanding of PPC and SEOProficiency in WordPressProven track record of developing and implementing successful marketing campaignsProficiency in analytics platforms (e.g., Google Analytics)Strong analytical and reporting skillsStrong communication and interpersonal skillsUp-to-date knowledge of the latest marketing trends, technologies, and best practicesAbility to work independently and collaboratively with a range of internal and third-party stakeholdersCreative problem-solving skills and attention to detailFlexibility and willingness to learn, with the ability to work on several projects simultaneously

DesirableA bachelor's degree in Marketing, Business, or related field is preferred, but not required.Additional experience in any of the following : display marketing, social media marketing (primarily LinkedIn), email marketing, and content creation.Additional knowledge of marketing automation tools (e.g., Magnetmail) and CRM systems (e.g., Salesforce)

Benefits : Our generous benefits offerings include : 3 weeks of paid vacation, 6 personal days, 12 sick days, 13 paid holidays, medical and dental plans, 401(k) plans with company match, back-up childcare assistance, tuition assistance and more!The MMS has earned praise as one of the Top Places to Work in Massachusetts by The Boston Globe for the past 15 years in a row! The Globe surveys employees regarding their opinions about company leadership, benefits, ethics, values and culture, and recognizes those companies who receive high marks from their employees.Massachusetts Medical Society is an Equal Opportunity Employer : Min / Fem / Vet / Disabled