What are the responsibilities and job description for the Marketing Manager - Orlando position at Massey Services?
Based in Orlando, Florida, Massey Services is one of the nation's largest and most respected service companies, with a history of providing quality service for more than three decades. Celebrating consecutive years of profitable growth since 1985, Massey Services and its subsidiary organizations employ over 2,800 team members and operate over 2,400 vehicles that provide Residential and Commercial Pest Prevention, Termite Protection, Landscape and Irrigation Services to over 800,000 customers from 180 Service Centers throughout Florida, Georgia, Louisiana, Texas, South Carolina, North Carolina, Virginia, Tennessee and Oklahoma.
This position manages the development, execution and analysis of various marketing projects. Responsibilities include :
Create, develop and implement marketing plans, product concepts and promotional programs to drive awareness and lead generation by managing the strategic and tactical execution of marketing programs and campaigns, including tracking, results reporting, analysis and recommendations.Develop and execute the marketing activities, direct marketing programs and implementation of marketing initiatives for consumer-direct and business-to-business audiencesBuild and effectively manage timelines for all programs to ensure they are completed on timeOversee creative development and printing of printed and electronic collateral material (brochures, fact sheets, presentations) including copywriting, supervising graphic designManage, work with and measure performance of creative and print vendors to pre-set objectives and budgetsDrive positioning and messaging for existing and new service offeringsKnowledge, Skills and Abilities
This position requires a very strong attention to detail, the ability to handle multiple projects and excellent verbal and written communication skills. This position also requires a strong skill set for building reports, managing data and analyzing data. Flexibility, strong organization skills and the ability to grow with the changing demands of the position and our Company are essential for success.
Broad experience in advertising, branding, and project development and implementation for a service company is essential.
Requirements
Minimum of 3 years of hands on marketing management experienceB.A. in marketing, business or communicationsStrong working knowledge in creation of campaigns from strategy and design through execution and post campaign analysisA high level of comfort utilizing Excel to manage data is a mustAbility to make decisions and recommendations based on analysisAbility to manage multiple projects simultaneously in a fast-paced environmentCollaborative skills and teamwork are requiredMust understand lead generation, lead conversion and lead nurturing as a business practiceThis position is onsite
at Massey's Corporate Headquarters in Orlando, FL (Monday - Friday, 8 : 00 am - 5 : 00 PM)
Our company offers competitive salary with paid vacation, medical and dental insurance, 401(k), life insurance, long term disability, tuition reimbursement and excellent promotional opportunities.
