Senior Planner

Description

The Senior Media Planner will be a strategic and hands-on contributor responsible for creating, analyzing, and presenting media plans and reports. This role requires advanced Excel skills, experience in client-facing presentations, and a passion for mentorship. The ideal candidate is solutions-oriented, accountable, and eager to grow into a leadership position as a Supervisor.

Key Responsibilities:

• Develop and execute comprehensive media plans across multiple platforms, ensuring alignment with client objectives.
• Utilize advanced Excel skills to analyze data, create performance dashboards, and develop actionable insights.
• Craft detailed POVs for clients on emerging industry opportunities and media trends.
• Prepare and deliver insightful and actionable presentations and performance report decks to clients.
• Manage and mentor junior staff, providing guidance, training, and constructive feedback to help with their development.
• Actively collaborate with cross-functional teams to develop media plan recommendations with the proper campaign KPIs.
• Address client & campaign challenges with a proactive and solutions-oriented mindset, ensuring accountability and project success.
• Keep a pulse on an industry trends, tools, and best practices, applying new insights to enhance media planning.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
• 4 years of experience in media planning, buying, or a related role within an agency environment.
• Proficiency in advanced Excel functions (pivot tables, v-lookups, complex formulas) and strong working knowledge and application of media math.
• Experience preparing client-facing presentations and performance reports using tools like PowerPoint or Google Slides.
• Strong analytical skills and attention to detail with the ability to translate data into actionable insights and observations.
• Passion to mentor and manage junior staff, fostering a collaborative, supportive, and open dialogue work environment.
• Self-starter with limited direction needed demonstrating exceptional organizational and time-management skills, able to work independently and within teams.
• Strong communication skills, both verbal and written, with the ability to present confidently to clients and internal stakeholders and ability to be coached on how to refine their skils.
• Knowledge of media platforms such as DCM, Nielsen AdIntel, Pathmatics, Meta, Snapchat, Google, TikTok, Strata

EDUCATION & EXPERIENCE:

• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• This is a senior planning position requiring a candidate who has 3-5 years planning experience