What are the responsibilities and job description for the Senior Data Analyst - Marketing position at Mastermind?
Job Details
Description
Senior Data Analyst – Marketing
Location: Scottsdale, Arizona
Preference will be given to candidates in the Phoenix, Arizona area, but remote opportunities will be considered for the right fit.
Mastermind, co-founded by Dean Graziosi and Tony Robbins, is the leading online platform for individuals aiming to market and monetize their expertise. We are redefining "Self-Education" by offering an all-in-one platform that empowers users to achieve transformation and success beyond traditional education.
Join us as we continue to disrupt the digital product space and inspire millions globally.
Role Overview:
As our next Marketing Data Analyst, you'll be instrumental in helping our marketing team make data-driven decisions. You'll measure campaign performance, identify trends, and provide actionable insights that directly shape our marketing strategy.
This role offers a unique opportunity to work with the marketing team behind industry leaders like Dean Graziosi and Tony Robbins, gaining hands-on experience in a business where paid acquisition is critical.
The ideal candidate has a strong analytical mindset, experience with marketing analytics tools, and the ability to translate complex data into clear, concise reports.
Key Responsibilities:
- Campaign Performance: Monitor and evaluate the effectiveness of marketing campaigns across multiple channels. Provide data-driven insights and recommendations for optimization.
- Reporting & Marketing Trackers: Develop and maintain dashboards and trackers that measure key performance indicators (KPIs) such as ROAS, conversion rates, customer acquisition costs, and customer lifetime value — giving the marketing team a comprehensive view of campaign success.
- A/B Testing: Design, execute, and analyze A/B tests to identify the most effective marketing strategies and tactics.
- Data Integrity: Ensure data accuracy and consistency by implementing quality standards. Work closely with Engineering and Web Development teams to implement and validate our marketing event tracking systems.
Qualifications:
- 3 years of verifiable experience in data analysis, with a strong focus on marketing analytics
- Proficiency in SQL for data analysis (experience with BigQuery is a huge plus)
- Advanced skills in spreadsheets (Excel, Google Sheets)
- Experience with data visualization tools (Power BI, Tableau)
- Experience with marketing analytics tools like Hyros, Triple Whale, Google Tag Manager, Google Analytics, and/or other event-based behavioral analytics tools such as Snowplow
- Deep understanding of sales funnels, direct response marketing, and paid advertising on platforms like Meta, YouTube, and Google Search
- Familiarity with attribution methods, including first-touch, last-touch, and multi-touch models.
- Proven ability to communicate complex data insights to both technical and non-technical stakeholders.
- Experience leading the design and analysis of A/B and multivariate testing.
- Exceptional attention to detail and a proactive approach to problem-solving.
Perks & Benefits:
- Competitive salary ranging from $90,000 to $120,000 based on experience.
- Comprehensive medical benefits and 401(k) with matching contributions.
- Opportunities for professional growth and development within a dynamic, mission-driven team.
- Vibrant in-office culture at our Scottsdale headquarters.
- Join a team that’s making a global impact, helping people achieve their next level of success!
APPLICATION INSTRUCTIONS: To apply, please click the apply button, submit your resume and cover letter, and complete the application instructions provided.
If you are a Senior Data Analyst who is:
- Strategic: Able to translate complex data into actionable insights.
- Proactive: A problem-solver with attention to detail.
- Team-Oriented: Excited to collaborate with a dynamic, high-performance team that’s changing the world.
Why Mastermind?
At Mastermind, we’re not just another software company — we’re a community committed to changing the world one student at a time. Mastermind empowers entrepreneurs and solopreneurs worldwide, enabling them to implement their skillset and get paid.
We offer the fastest, most accessible, and most powerful system for building a successful knowledge-based business. We offer a supportive work environment that values work-life balance, professional growth, and a shared mission to empower others.
Qualifications
Salary : $90,000 - $120,000