Vice President of Marketing

Vice President of Marketing Job Opening in Sarasota, FL

Residential Construction / Homebuilding Career Opportunity

We are seeking an experienced Vice President of Marketing to join a leading private homebuilder in Sarasota, FL. This position oversees marketing strategies, product development, and market research to drive business growth and maintain a competitive edge in the homebuilding industry. Experience leading marketing efforts for a homebuilder is preferred.

This role is ideal for a results-driven marketing leader with a strong background in residential construction. The successful candidate will bring expertise in product development, consumer insights, and strategic marketing to enhance brand positioning and market share.

Job Highlights

• Product Development: Identify and research new market opportunities, participate in the design or redesign of home products, and implement cost-control strategies to ensure competitive pricing and profitability.
• Market Awareness & Research: Direct and monitor research activities to define market segments, analyze competitor strategies, and identify growth opportunities within target areas.
• Strategic Leadership: Develop and execute innovative marketing strategies that align with company objectives, drive brand awareness, and enhance sales performance.
• Collaboration: Work closely with sales, land acquisition, and product development teams to ensure marketing initiatives align with business goals and customer demand.
• Performance Optimization: Monitor marketing effectiveness, adjust strategies as needed, and ensure all campaigns contribute to revenue growth and market expansion.

Vice President of Marketing Responsibilities

Product Development

• Identify and evaluate emerging market opportunities based on proven demand and growth potential.
• Research and assess innovative home designs and product offerings to enhance market appeal and profitability.
• Lead the design and refinement of new and existing home products to align with evolving buyer preferences and industry trends.
• Implement continuous product improvement strategies while optimizing costs to maintain competitive pricing.
• Develop and execute home designs that balance customer demand with cost-efficiency and profitability across targeted market segments.

Market Awareness & Research

• Oversee and guide comprehensive market research initiatives to support data-driven decision-making.
• Define and analyze key market segments to tailor products and marketing strategies effectively.
• Monitor and assess competitor activity in existing and prospective markets to identify opportunities and threats.
• Gather and interpret consumer insights to understand buyer preferences, lifestyle trends, and purchasing behaviors.
• Maintain an up-to-date understanding of market growth areas and development opportunities to drive strategic expansion.

Tactical & Strategic Planning

• Identify high-potential markets that align with company profitability goals while minimizing risk exposure.
• Forecast and analyze absorption rates within each defined market segment to guide pricing and sales strategies.
• Monitor industry trends and external factors to anticipate market shifts and proactively adjust business strategies.
• Collaborate with land development teams to design community layouts that reflect buyer preferences and maximize sales potential.
• Plan and forecast demand by price segment and geographic location to support future land acquisitions and development strategies.

Administration

• Develop and manage marketing budgets at project and departmental levels to ensure cost-effectiveness.
• Review, negotiate, and approve contracts related to marketing initiatives and partnerships.
• Implement and enforce policies and procedures to maintain accurate and efficient marketing data management.
• Prepare and present monthly reports detailing key marketing performance metrics and strategic insights.
• Set clear job objectives and performance standards for marketing staff, conducting quarterly performance evaluations to drive team growth and efficiency.

Vice President of Marketing Qualifications

• Bachelor’s degree in marketing, business, real estate, or a related field, or equivalent work experience
• 5-10 years of real estate marketing management experience, preferably within homebuilding or residential development
• Strong background in financial planning, budgeting, and marketing strategy to drive business growth
• Expertise in branding, market positioning, and consumer engagement to enhance visibility and sales performance
• Deep understanding of buyer behavior, product development, and client relationship management
• Ability to blend data-driven decision-making with innovative marketing approaches
• Exceptional verbal and written communication skills, with the ability to inspire teams and engage stakeholders
• Highly driven, enthusiastic, and passionate about achieving marketing excellence
• Strong leadership abilities to build, mentor, and motivate high-performing teams
• Skilled in overseeing complex marketing initiatives, meeting deadlines, and managing multiple priorities
• Works effectively with cross-functional teams, fostering a culture of cooperation and shared success.

Premier Homebuilding Benefits

• BenefitsAttractive Compensation Package: Benefit from a robust salary structure complemented by a lucrative company bonus opportunity.
• Comprehensive Health Benefits: Avail top-tier medical, dental, vision, and prescription drug coverage for peace of mind.
• Retirement Security: Contribute to a 401(k) plan and watch your savings grow for a secured future.
• Protection Against Uncertainties: Robust disability programs are in place to ensure your well-being during unexpected challenges.
• Life Insurance: Comprehensive coverage for employees and their dependents, ensuring financial security for your loved ones.
• Work-Life Balance: Enjoy ample vacation time and observe company holidays to rejuvenate and spend quality time with loved ones.