What are the responsibilities and job description for the Social Media & Content Marketing Associate position at Material?
Material is looking for a food-loving and strategic Social Media Content Marketing Associate to lead social media and content creation marketing. This role owns social media marketing for Material, including end-to-end planning and execution for Material’s social media channels, brainstorming creative concepts, commissioning content from our roster of UGC content creators, managing the social media calendar and light in-house content creation.
The ideal candidate is passionate about social media and has a love for the kitchen. They know trends and how (and when) to use them as a megaphone for brand storytelling. A skilled and witty marketer, interested in smart, beautiful design, as well as home cooking and passionate about fostering community. We share a strong belief that purpose and profit can go hand-in-hand, so a key part of our work is communicating those values with our community.
Superb attention to detail and high aesthetic standards are key to evolving Material’s brand identity.
Responsibilities Include:
- Lead creative brainstorming and execution of Material's social media content (contracting with micro-creators, working with external partners and managing light in-house content creation)
- Develop recurring content ideas
- Seize trends and work to flex existing creative content to be adapted to trends
- Define grow Material's voice across owned social media channels
- Own social media calendar planning
- Social copywriting
- Define KPIs and benchmarks for social media channels
- Generate blog posts to support social media, driving social media followers to the Material site for relevant content
- Work with Material’s graphic designer to generate brand-right content
- Support partnership development, working collaboratively across teams to drive an omni-channel content strategy
- Maintain Material content library, organizing visual assets for easy team access, and updating Material’s site with relevant UGC content
Requirements:
- 3-5 years of professional experience in social media management and content creation
- Expertise in social media content production and editing
- Excellent attention-to-detail and follow-through
- Strong written, communication, and presentation skills
- Proficient in Canva and Photoshop (preferred but not required)
- Possesses an eye for design and visual framing
- Eager to work collaboratively across teams
- Comfortable with remote working environments.
- The ideal candidate will be based in New York to facilitate team-related content creation and attend monthly in-person meetings
- An entrepreneurial spirit and passion for cooking
- Embraces a diverse culture – one of advocacy and continual learning
Compensation: $60,000-75,000/year
Benefits:
- Paid time off (Unlimited vacation, sick days and public holidays)
- Remote work schedule
- Health Care Plan (Medical, Dental, Vision)
- Retirement Plan (401k)
- Kitchenware
Salary : $60,000 - $75,000
