What are the responsibilities and job description for the Senior Field Marketing Manager - Americas position at MathWorks?
Summary
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More : https : / / www.mathworks.com / company / jobs / resources / applying-and-interviewing.html#onboarding.
MathWorks is looking for an experienced Field Marketing Manager to collaborate with Sales, Technical, and Management teams to develop impactful marketing programs that enhance brand awareness, generate new leads, accelerate the sales pipeline, and engage existing customers.
Youll work strategically to support North Americas lead and awareness generation process, and tactically to develop campaigns for specific sales teams, industries, and application areas.
In this individual contributor position, youll advise and collaborate with Sales, Technical teams, and other Marketing groups across the organization and around the world.
The ideal candidate will be a self-starter with a strategic and creative mindset, who can demonstrate a data-driven approach to demand generation and has a proven history of cross-functional collaboration.
MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities
- Collaborate with commercial sales teams to understand their territories, industries, and accounts.
- Using data and insights, define a marketing strategy that aligns with sales objectives, and incorporates inbound and outbound tactics to generate leads and engage customers.
- Work with local and international teams to develop, implement, and measure demand generation programs with event-based and digital tactics.
- Coordinate with cross-functional teams to create engaging content for integrated marketing and prospecting campaigns.
- Perform detailed analysis of tactics, channels and offers with recommendations to improve results and processes.
Qualifications
Our hybrid model allows staff members to balance work-life flexibility by spending 3 days in the office and 2 days working remotely each week.
Required Qualifications
The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.PDN-9c623504-e6ee-4950-b9db-2afdb9cc7d6b
