We are looking for a Marketing Manager I for our client, a large energy provider in Charlotte, North Carolina.
Details
- Hybrid - onsite 3 days / week
- 12-month contract with potential for extension
- Full-time (40 hrs. / week)
Description
This position is accountable for the development of program marketing budgets, managing to budget, and ensuring that strategic cost alignment and accepted ROI are continuously within stakeholder roadmaps. This position effectively establishes and tracks campaign metrics including timeline, unique selling proposition, product launch information, expenses, goals, ROI, and determines the process for incorporating metrics into the marketing plan.
Responsibilities :
Develop and manage strategic annual marketing plans that translate claims and features into benefits, while maximizing customer response rates and ROIManage, lead and organize multiple projects and campaigns simultaneously to meet desired product goals and timelinesAssist or lead in managing product marketing budgetManage all creative development associated with marketing plans and campaignsCreate dynamic customer targeting and budget channel allocation strategyAssist in defining A / B market and creative testing, and collaborating with market insights on all consumer researchDevelop, track and report out on campaign metrics and analyticsResponsible for all outbound marketing quality assurance procedures to protect customer dataAssist or lead campaign automation strategy for outbound marketing channelsServe as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing communications.Provide support for internal / external challenges and / or regulatory issues; provide advice and technical expertise in marketing execution.Maintain working knowledge of best practices in marketingMeeting with the creative, marketing, and design teams to ideate and define content goals.Researching content and consumer trends to ensure that content is relevant and appealing.Developing content strategies to effectively reach the desired target audience and marketing goals.Creating content for a variety of platforms including newsletter, websites, and social media.Required Qualifications
Bachelor's degree and a minimum of 2 years related work experience. Areas of specialization : Marketing, Advertising, Business Administration, Communications.Demonstrated communication, presentation, interpersonal and writing skillsExcellent Project Management skillsDemonstrated planning and organizing skillsDesired Qualifications
Experience in the utility industryKnowledge of utility tariffs and regulatory requirements with utility programsKnowledge of electric vehicles (EV) and EV programsAbility to work independently and / or a part of teamAbility to take ownership of multiple prioritiesAbility to identify problems, develop solutions and take actions to resolve.Ability to write both long and short form content as neededThe pay for this W-2 position ranges from $43.00-$47.02 per hour. This position may be eligible for PTO, health and dental insurance, and / or 401(k) benefits upon meeting certain length of service and hours requirements.
Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and / or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
Salary : $43 - $47
