What are the responsibilities and job description for the Senior Marketing Analyst position at Mathys+Potestio / The Creative Party®?
We are looking for a Senior Marketing Analyst for an international PLG SaaS client in Austin, TX. This is a full-time, direct-hire position, offering competitive salary, benefits, and stock options. A hybrid work schedule in North Austin is required. Please only apply if you’re comfortable working 3 days or more in office.
Description
In this role, you will work closely with Marketing teams across Performance Marketing, SEO, Lifecycle Marketing, and Product Marketing Management. You'll develop and refine marketing performance measurement frameworks, including attribution and customer lifetime value. While Analyzing customer segments, recommending effective engagement strategies, and contributing to cross-functional projects involving Marketing, Engineering, Analytics, and Data teams.
Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
Description
In this role, you will work closely with Marketing teams across Performance Marketing, SEO, Lifecycle Marketing, and Product Marketing Management. You'll develop and refine marketing performance measurement frameworks, including attribution and customer lifetime value. While Analyzing customer segments, recommending effective engagement strategies, and contributing to cross-functional projects involving Marketing, Engineering, Analytics, and Data teams.
- Very strong technical skills in SQL and BI tools (preferably Tableau). Experience with Python or R for advanced analytics is a plus.
- 5 years of relevant experience, including 2 years of hands-on experience in Marketing Analytics, with a focus on SaaS products preferred.
- Knowledge of marketing technologies, such as attribution platforms, incremental testing, and tracking tools. Familiarity with Google Analytics, Google Ads and Meta BS is a plus.
- Proven ability to translate complex data into clear, actionable insights and communicate findings effectively to stakeholders
Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.
Salary : $120,000 - $150,000