Social Media Creative Director

We are seeking a Social Media Creative Director to lead and innovate our client’s social media strategy, content, and creative execution. This role requires a visionary leader with a deep understanding of digital storytelling, social trends, and audience engagement. The ideal candidate will have a blend of creative direction, brand strategy, and content production experience to drive social-first campaigns that elevate brand awareness and engagement.

Responsibilities

• Lead the creative strategy for all social media channels, ensuring alignment with brand identity and marketing goals.
• Oversee the development of high-impact, visually compelling content tailored for each platform, including video, graphics, and copy.
• Stay ahead of social media trends, platform updates, and emerging technologies to keep content fresh, innovative, and engaging.
• Collaborate with cross-functional teams—including marketing, design, and production—to ensure cohesive messaging and storytelling.
• Manage and mentor a team of social media designers, videographers, and content creators.
• Develop and execute influencer and brand partnership strategies to expand reach and engagement.
• Analyze social media performance metrics to refine content strategies and improve audience engagement.
• Drive real-time content creation and engagement, capitalizing on cultural moments and viral trends.
• Ensure all content meets brand guidelines and maintains a consistent tone and voice across platforms.
• Experiment with new content formats, storytelling techniques, and interactive features to push creative boundaries.
  
  

Requirements

• 5 years of experience in social media content creation, creative direction, or digital marketing.
• Proven track record of leading social-first campaigns that drive engagement and brand growth.
• Strong understanding of platform-specific best practices (Instagram, TikTok, YouTube, LinkedIn, X, etc.).
• Experience in managing and inspiring creative teams, including designers, writers, and videographers.
• Exceptional storytelling skills with an ability to craft narratives that resonate with diverse audiences.
• Proficiency in Adobe Creative Suite, video editing tools, and social media management platforms.
• Passion for digital culture, internet trends, and emerging technologies in social media.
• Strong leadership, communication, and project management skills.
  
  

This is an exciting opportunity for a creative visionary to lead and shape the future of social media content for a dynamic and innovative brand. If you thrive in fast-paced digital environments and have a passion for storytelling, we’d love to hear from you!

The pay for this W-2 position ranges from $50-60 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.

Mathys Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.