Demo

Corporate Brand Strategist | New York, NY | Hybrid 3 days onsite

Matlen Silver
New York, NY Full Time
POSTED ON 3/9/2025
AVAILABLE BEFORE 6/8/2025

Description

Job Title : Corporate Brand Strategist

Location : New York, NY 10010 - 3 days onsite

Duration : 6 months possible contract to hire for the right person

Hourly pay :  Up to $100 / Hr. W2 only

  • Due to client requirement only USC may apply

No C2C or W2 referrals please

As part of our client's corporate brand strategy team, you will be responsible for developing an enterprise-level brand architecture to support the company’s strategy for growth and brand essence. Brand architecture work will require rapid immersion into the company’s lines of business, audiences, and existing value propositions (covering consumers, employers, associations, financial advisors, institutional clients, and employees). The new brand architecture will need to define the connective tissue across lines of business and audiences as well as distinguishing strategic elements. The Brand Strategist will develop the brand architecture with the support of the VP, Brand Strategy and stakeholders across the enterprise. The Brand Strategist will also work closely with external branding partners to leverage the brand architecture output to optimize and expand the organization's sub-brands in-market (including sub-brand positioning, naming, and identity development). An important area of focus will be affluent and HNW consumers related to advisory solutions and targeted support models / consultative services.

Qualifications :

  • 5-7 years minimum as a Brand Strategist with hands-on experience leading brand architecture work for complex, diversified brands.
  • Experience working in Financial Services, Wealth Management, and Insurance a plus (although not mandatory).
  • A self-starter – able to design a project plan, manage work to through key milestones and deliverables, manage roadblocks, and communicate consistently and effectively with team.
  • A creative problem solver – able to aggregate and assess large amounts of strategic information and data, distill, and turn into a concise, compelling strategic POV.
  • Executionally focused – able to turn strategy into executional ideas and market-facing concepts (including positioning, naming, visual identity development).
  • Team oriented – able to quickly build relationships and trust across teams and comfortable working with multiple stakeholders.
  • Ability to work onsite 3 days per week (Tues-Thurs) at 51 Madison Avenue.
  • About Matlen Silver

    Experience Matters. Let your experience be driven by our experience. For more than 40 years, Matlen Silver has delivered solutions for complex talent and technology needs to Fortune 500 companies and industry leaders. Led by hard work, honesty, and a trusted team of experts, we can say that Matlen Silver technology has created a solutions experience and legacy of success that is the difference in the way the world works.

    Matlen Silver is an Equal Opportunity Employer and considers all applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, veteran status, the presence of a non-job-related medical condition or disability, or any other legally protected status.

    If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at email and / or phone at : / / 908-393-8600

    Salary : $100

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