What are the responsibilities and job description for the Sr. Marketing Specialist - Content & Lead Generation position at Matrix?
Description
Job Summary
The Sr. Content Marketing Specialist - Lead Generation executes the company's sales and marketing strategy to drive revenue and through content creation and managing leads. Responsibilities include creating content that promotes our primary and secondary end-markets and company culture. This position also manages contacts and leads for optimization in HubSpot, as well as supports trade shows and client events. This position works closely with Business Development, Operations, and other Matrix departments and employees.
Essential Functions
- Actively supports the Company's commitment to its Core Values.
- Represents the Company at all times with high moral standards while adhering to the Company's Code of Business Conduct and Ethics.
- Develops content about our Company, services, and end-markets to drive revenue- and lead-generation for distribution across websites, social media, and advertising campaigns.
- Maintains lead scoring and lead optimization in HubSpot.
- Attends trade shows, conferences, and client events relevant to specific end-markets.
- Maintains print and digital assets relevant to specific end-markets.
- Maintains Search Engine Optimization for web content.
- Organizes the Company's digital assets in our data asset management tool.
- Provides reporting and analysis of website performance.
- Maintains department SharePoint site.
- Performs routine technical maintenance on website.
- Ensures branding quality and consistency of external marketing initiatives.
- Maintains a solid understanding of the Matrix business, services, and markets we serve.
- Performs additional responsibilities, as directed.
Qualifications
Full-time employees are offered a comprehensive benefits package, including medical, dental and vision plans covering eligible employees and dependents, disability benefits, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company match, an employee stock purchase plan (ESPP), a robust wellness program and adoption assistance. Some employees may also be eligible for paid time off, tuition reimbursement and a performance or safety bonus program.
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At Matrix, we are dedicated to building a diverse, inclusive, and authentic workplace. We encourage all whose experience aligns with the listed qualifications to apply and explore joining our organization.
EEO / M / F / Disability / Vets / Affirmative Action Employer
We are an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, genetic information, marital status, disability, veteran status, or other legally protected characteristic or category.
