Demand Generation Specialist

Demand Generation Specialist 

Boston, MA; Newburyport, MA; Denver, CO

Hybrid: In office Mon-Thurs, Remote Fri 

Matter is an independent and thriving brand elevation agency unifying digital marketing, PR and creative services.  From fast growth startups to established brands, we work with clients across diverse industries, including technology, consumer and professional services. We immerse ourselves in our clients’ worlds so that we can develop and execute strategic, content-rich campaigns that inspire action and build value through measurable results. 

As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work.  We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative.  If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career. 

As a Demand Gen Specialist, you will play a critical role in supporting our marketing automation practice, contributing to the execution and optimization of marketing and sales automation strategies. Reporting to the Demand Gen Manager, you will leverage marketing automation tools and platforms to support lead generation, customer engagement, and sales enablement efforts. This is a hands-on role where you will execute campaigns, contribute to reporting, and recommend optimizations with guidance from your manager. You will also begin to develop an understanding of how your work aligns with broader client goals and marketing strategies. 

Key Responsibilities 

Marketing and Sales Automation Support: 

• Assist in the implementation and management of marketing and sales automation campaigns using platforms like HubSpot, Pardot, Salesforce, and Marketo. 

• Execute day-to-day tasks such as building workflows, creating contact lists, setting up email campaigns, and managing sales cadences. 

• Collaborate on email marketing initiatives, including segmentation, content implementation, and A/B testing. 

• Support data management efforts to maintain CRM/database health, ensuring accuracy for targeting and reporting. 

Campaign Execution: 

• Build and deploy email marketing campaigns, including writing and editing email templates, scheduling campaigns, and ensuring delivery accuracy. 

• Assist in developing email marketing strategies that drive leads further down the marketing funnel and ultimately contribute to more deals and sales for both B2B and B2C clients 

• Collaborate with cross-functional teams to ensure alignment between marketing channels and overall client goals. 

Analytics and Optimization: 

• Contribute to campaign performance analysis and reporting to identify trends and opportunities for improvement. 

• Support A/B testing initiatives to optimize engagement, conversions, and effectiveness. 

• Provide recommendations for campaign adjustments with oversight from the Demand Gen Manager. 

Team Collaboration: 

• Work closely with the Demand Gen Manager and account teams to ensure campaigns align with client objectives and timelines. 

• Effectively communicate with copy team and design team to implement email requests in a timely manner. 

• Communicate progress and insights regularly to internal stakeholders. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field. 

• 1-2 years of experience in marketing automation, sales enablement, or related areas. 

• Hands-on experience with platforms like HubSpot, Pardot, Salesforce, or Marketo. 

• Basic knowledge of email marketing best practices, lead generation, and workflow automation. 

• Analytical mindset with the ability to interpret data and identify trends. 

• Strong communication skills and attention to detail. 

• Familiarity with HTML/CSS and CRM systems is a plus. 

Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:  

• Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.  

• A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.  

• Competitive salaries, and lots of room for long-term growth and development  

• Top notch health, dental, and vision plans  

• Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.  

• Paid volunteer time through our Helping Hands program.  

• Matter Wellness program, featuring extracurricular activities and interoffice competitions  

• Employee referral program (get a $$ bonus for each referral we hire)  

• Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.  

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.