What are the responsibilities and job description for the Search Marketing Strategist (SEM & SEO) position at Matter?
Search Marketing Strategist (SEM & SEO)
Location : Boston MA, Providence RI, Newburyport MA, Denver CO
Hybrid : In office Mon-Thurs, Remote – Fri)
Matter is an independent brand elevation agency unifying PR, creative services, and marketing.
As we’ve grown, we’ve maintained focus on building and nurturing an inclusive, team-oriented and creative environment. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.
We are currently looking for a Search Marketing Strategist to join our digital marketing team. This role will manage and execute paid SEM and organic SEO strategies for our clients. Our ideal candidate understands how to integrate paid search and organic search into broader content strategies to deliver against our clients’ business goals. In addition, you should demonstrate an advanced understanding of SEM and SEO tactics, search engine algorithms, and ranking factors.
Paid Search Responsibilities (SEM) :
- Develop Google & Bing paid search marketing strategies collaborating with cross functional teams on integrated marketing campaigns.
- Manage client relationships playing a key role in helping clients meet their paid search goals and adjust approach based on analytics.
- Aid in the new business process developing paid search audits and search strategies for pitches and client meetings.
- Execute tests, collect and analyze paid search data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Manage paid SEM campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Advise clients on how to best accomplish their business goals through paid SEM campaigns (Google, Bing, Amazon, Reddit).
- Strategize, develop and maintain multiple search engine marketing campaigns for a variety of B2B and B2C businesses.
- Update clients regularly through weekly and monthly reporting.
- Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events and provide ongoing recommendations.
- Optimize Ad copy and landing pages for paid search marketing campaigns.
- Research and analyze competitor advertising strategies.
- Participate in client-facing review, planning and strategy meetings.
Organic Search Responsibilities (SEO) :
Requirements :
Compensation : The pay range for this role is between $65,000-$80,000 based on experience.
Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include :
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
J-18808-Ljbffr
Salary : $65,000 - $80,000
