What are the responsibilities and job description for the SEO Manager - Independent Contractor Job at Matthews International in Chicago position at Matthews International?
SGK is a global packaging and brand experience company. From idea to implementation, we deliver packaging solutions and brand experiences that give brands the freedom to speak louder, scale faster and grow stronger. We simplify marketing and amplify brands to deliver value. SGK is a Matthews International company.
POSITION SUMMARY
The SEO Manager (Search Engine Optimization) develops, implements, and manages the search strategy for client listings on retailer product detail pages and other relevant platforms to increase and drive organic traffic and to identify high ranking keywords to support paid search strategy. The ideal candidate is well versed in SEO at the tactical, strategic, and operational levels, and has a proven track record of both functional optimization excellence and client-facing strategic planning.
This will be an independent contractor.
JOB RESPONSIBILITIES
- Defines high-ranking keywords and performs ongoing keyword discovery, expansion, and improvement.
- Researches keywords on search tools and performs category and competitive analysis.
- Partners with copy and creative teams to provide data-driven direction and recommendations for optimizing copy and content strategy.
- Ensures accurate, consistent, and timely completion of search assignments.
- Acts as SEO strategy and activation expert in internal planning meetings to bolster case studies, RFPs, project planning documents and client recommendations.
- Represents the agency’s SEO function in front of clients, clearly connecting strategies and recommendations back to client objectives.
- Meets quality standards for all assigned deliverables and makes recommendations to management for improvements in textual content, tools, processes and / or assigned tasks.
- Supports Company’s profitability efforts by focusing on the efficient, accurate, and timely completion of the assigned activities.
- Develops client search strategies and analysis for retail eCommerce.
- Performs competitive site and content analysis.
- Aids in on-site content strategy sessions with recommendations.
- Conducts client audits to understand the health of their brand’s identity on digital platforms.
- Audits and improves the technical implementation of a client’s website, including tagging structure.
- Stays up-to-date with industry trends and best practices, evolving SEO strategies accordingly.
QUALIFICATIONS / REQUIREMENTS
PHYSICAL ASPECTS / WORK ENVIRONMENT
Regularly required to stand; walk; sit; and talk, hear and see.
Occasionally lift and / or move up to 10 pounds.
Matthews International endeavors to make our employment website and application process accessible to all users and applicants. In doing so, Matthews International provides reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.
At Matthews International, what makes us different is what makes us great. We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need.
J-18808-Ljbffr
