Marketing Specialist

Maui County Federal Credit Union is offering a $1000 sign-on bonus for a full-time Marketing Specialist. The right candidate should bring a creative approach to marketing, focusing on crafting and distributing compelling content across digital and print platforms, including the website, newsletters, email campaigns, and social media.

The right candidate will assist us in upholding our Mission Statement: Caring for our Members' Needs by providing services that encourage financial well-being. The right candidate will also help to support our Vision Statement: To be the financial institution of choice by individuals throughout Maui County.

Position Purpose:

A creative and detail-oriented Marketing Specialist – Content Creator is responsible for developing and executing content marketing strategies that drive member engagement and attract new members. This role involves creating compelling and informative content across multiple channels, including websites, email campaigns, social media, newsletters, and retail spaces. The specialist works closely with internal teams to ensure all content aligns with the credit union’s brand voice and business objectives while optimizing messaging for maximum impact. Additionally, this role plays a key part in showcasing the credit union’s culture, values, and commitment to the “People Helping People” philosophy, reinforcing the organization’s dedication to financial well-being and community service.

Essential Functions & Basic Duties:

• Develop and execute content strategies that align with the credit union’s brand, mission, and marketing goals.
• Write, edit, and publish engaging content for the website, newsletters, email campaigns, and social media to enhance member engagement and acquisition.
• Manage social media platforms, create posts, monitor engagement, and respond to comments/messages to foster community interaction and brand loyalty.
• Design and distribute member communications, ensuring consistency in tone, style, and branding while incorporating content that highlights membership benefits and encourages referrals.
• Collaborate with internal teams to gather information and develop content that supports products, promotions, and initiatives aimed at growing membership.
• Create content that highlights the credit union’s commitment to community service, financial education, and employee contributions.
• Showcase member success stories and testimonials to reinforce the “People Helping People” philosophy.
• Optimize content for SEO, readability, and accessibility to improve reach and attract potential members.
• Track and analyze content performance metrics to refine strategies, enhance engagement, and improve member acquisition efforts.
• Assist with marketing campaigns, promotional materials, and event marketing efforts to boost awareness and membership growth.
• Stay up to date on industry trends, credit union services, and financial topics to create relevant content that resonates with both current and prospective members.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism or a related field.
• Knowledge of credit union products and services.
• Understanding of sales and promotion techniques.
• Familiarity with local businesses.

Experience Required:

• 2 years of experience in content creation, marketing or communications (financial industry experience is a plus.

Skills/Abilities Required:

• Strong writing, editing, and proofreading skills with attention to detail.
• Understanding of brand design principles and a strong eye for graphic aesthetics and visual consistency.
• Basic graphic design skills using tools such as Canva or Adobe Creative Suite; formal education in graphic design is not required but familiarity is essential.
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
• Basic understanding of SEO, digital marketing strategies, and analytics tools (Google Analytics, Meta Insights, etc.).
• Excellent organizational and project management skills.
• Ability to work independently and collaboratively.

Job Type: Full-time

Pay: $49,000.00 - $57,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Ability to Commute:

• Wailuku, HI 96793 (Preferred)

Ability to Relocate:

• Wailuku, HI 96793: Relocate before starting work (Preferred)

Work Location: In person

Salary : $49,000 - $57,000