What are the responsibilities and job description for the Communications/PR Specialist Job at Maury County Public Schools in Washington position at Maury County Public Schools?
Job Overview : The job of the Communications / PR Specialist is to promote the District Superintendent's Vision and communicate key messages both internally and externally.
Job Functions :
- Direct preparation of press releases and publication of articles and photos at the local, state, and national level.
- Facilitate newspaper articles or television news by supplying news and event details to reporters.
- Develop and direct the district's communication plan. Serve as a liaison between the district and community.
- A "hands-on" approach to handling media relations including connecting with and maintaining relationships with community radio stations, newspapers, and local media to publicize district information announcements and events, as well as field media requests on behalf of individual schools and the district. Serve as media liaison.
- Serve as content manager and editor of the district website (department heads manage their departmental pages).
- Fully manage the district Facebook page, Twitter page, LinkedIn page. Create a presence for the district on YouTube.
- Write and distribute press releases for Maury County Public Schools, in collaboration with the appropriate administrator.
- Prepare fliers / announcements for Maury County Public Schools events, meetings, and workshops.
- Author and distribute the district's e-newsletter.
- Publicize awards, attainments, new personnel, progress, and achievements being made in all areas of the school district.
- Coach building administrators on areas of need related to marketing, public relations, and parent engagement.
- Ensure that public information activities contribute to the attainment of district goals and objectives.
- Speak at civic organization meetings and make presentations.
- Write, compose, edit, research, compile, and / or select copy for publications, audio-visual material, media releases, displays, exhibits, and / or speeches to develop information so that it will reach and be understood by the target audience.
- Assess school / district / community climate through surveys, personal contact, and solicitation.
- Administer the communications department budget and ensure that programs are cost-effective and that funds are managed prudently annually.
- Compile budgets and cost estimates based on documented program needs.
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