What are the responsibilities and job description for the Manager, Brand Marketing position at Mavis Tire?
The Manager, Brand Marketing, is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive tire and service business. This role requires working directly with franchisees to oversee marketing campaigns, managing brand partnerships, analyzing market trends, and ensuring brand consistency across all customer touchpoints. This role requires a strategic thinker with a deep understanding of consumer behavior, data analytics, and digital marketing to create and optimize loyalty initiatives that align with the company's brand and business objectives.
Key Responsibilities:
- Support franchisees in the development and implementation of comprehensive brand strategies to differentiate the company's auto and tire services in the retail market
- Collaborate with cross-functional teams to develop and execute marketing campaigns that drive customer acquisition, retention, and revenue growth
- Conduct market research and competitor analysis to identify opportunities for brand differentiation and expansion
- Manage brand partnerships and sponsorships with internal and external stakeholders to increase brand exposure and credibility
- Oversee the creation of marketing materials, including signage, digital content, and promotional offers, ensuring alignment with brand guidelines and objectives
- Analyze market trends, customer feedback, and sales data to identify opportunities for product and service innovation
- Monitor and report on key performance indicators (KPIs) related to increased car count, brand awareness, customer satisfaction, and revenue growth
- Collaborate with franchisees to ensure consistent brand messaging and service delivery across all franchise locations
- Manage the brand budget effectively, optimizing marketing spend to maximize ROI and achieve business objectives
- Stay informed about industry regulations, technological advancements, and customer preferences to adapt brand strategies accordingly
Qualifications:
- Minimum 3 years of progressive marketing experience
- Bachelor's degree in marketing, business or related field preferred
- Broad understanding of brand management and how all facets of the marketing mix can influence consumer behavior, market performance, competitive dynamics, etc.
- Strong background in consumer marketing, content production, and agency management.
- Outgoing personality able to quickly develop relationships at all levels of an organization and across functions
- Ability to influence and lead cross functional teams to develop new concepts and ideas is critical
