What are the responsibilities and job description for the Marketing/Lead Generation Specialist position at Maxwell Leadership?
At Maxwell Leadership, we believe leadership is about influence and adding value to others. Founded on the principles of world-renowned leadership expert John C. Maxwell, our mission is to inspire and equip individuals, entrepreneurs, corporations, and communities globally. With a culture rooted in empowerment, intentional growth, and collaboration, we strive to multiply value through exceptional leadership development.
We are seeking a motivated and detail-oriented Marketing/Lead Generation Specialist to join our Corporate Leadership Solutions team. In this role, you will develop and execute marketing initiatives to generate and nurture leads, optimize inbound strategies, and manage digital and social media campaigns. This position offers the opportunity to drive global impact while advancing your career within a visionary organization.
Why Join Us?
- Global Impact: Be part of a mission that inspires leaders to create lasting change worldwide.
- Collaborative Culture: Work with passionate, purpose-driven colleagues in a supportive environment.
- Career Growth: Access leadership training and development opportunities to elevate your career.
- Visionary Leadership: Learn from and work alongside thought leaders like John Maxwell.
At Maxwell Leadership, your skills will help inspire and equip leaders worldwide. If you're ready to make a meaningful impact, Apply Today! Wed love to have you on our team!
Benefits
Annual Base Salary Based on Experience
Paid Time Off (PTO)
Flexible Work Environment
Mission-Driven Work with Global Impact
Opportunities for Professional Development
Collaboration with a Dynamic and Passionate Team
Base Salary with Performance-Based Bonuses
Advancement and Career Growth Opportunities
Creative Freedom and Ownership
Holidays Off
Comprehensive Benefits Package
Responsibilities
- Content Strategy & Creation: Build and manage a robust content/editorial calendar, including blog posts, whitepapers, case studies, and webinars to attract a qualified audience.
- Lead Generation: Drive new leads by converting website traffic through calls-to-action, landing pages, and compelling lead generation content.
- Automation & Optimization: Enhance marketing automation and lead nurturing processes across email, content, and social media channels.
- Analytics & Reporting: Track, analyze, and report on campaign effectiveness, web traffic, and user behavior. Provide weekly performance updates and develop action plans to address lead funnel gaps.
- Social Media Management: Execute social media strategies, including scheduling, monitoring, and writing posts while updating website content, landing pages, and blogs as needed.
- Marketing Collateral: Coordinate the editing, production, and distribution of marketing materials related to Corporate Leadership Solutions (CLS) offerings.
- Systems & Administrative Support: Communicate with vendors, track marketing expenses, manage invoices, and provide administrative support for the Corporate Solutions Group.
Requirements
- Bachelors degree in business, marketing, communications, or a related field (or equivalent work experience).
- 35 years of experience in marketing or related fields.
- Proficient in CRM, CMS, MAP, and digital tools (e.g., Salesforce, HubSpot).
- Excellent written and verbal communication skills.
- Strong attention to detail and exceptional organizational and time management skills.
- Proficiency in Microsoft Office Suite and Adobe Creative Cloud.
- Experience in website management, SEO, and paid search campaigns.
Salary : $65,000