Lead Marketing Manager

JOB SUMMARY:

• The Marketing Manager is responsible for managing and executing strategies that competitively position our products in the marketplace, arming Marketing and Sales teams’ tools and resources they need to present our solutions effectively to customers.
• The Marketing Manager leads external promotions of our products to build awareness and generate leads, ensuring that sales teams in our local markets can effectively convey our product portfolio’s value proposition and provide them with the resources and tools to enable their success in generating revenue.
• The Marketing Manager reports to the Director, Sales & Marketing.
• Direct reports include: Marketing Specialist.

ESSENTIAL JOB FUNCTIONS:

The Marketing Manager is accountable for the following functions for MaxxSouth Broadband:

• Executing strategies that effectively and cohesively position our products and services for residential customers and small to medium-sized local businesses;
• Conducting regular competitive analyses to stay abreast with how others in the marketplace are positioning their products/services, and disseminating that insight to Marketing (corporate and field) and the Product Management Team;
• Partnering with Management and Sales to ensure that all product positioning and marketing materials are appropriately aligned and meet the needs of the marketplace;
• Serving as subject matter expert (SME) regarding product positioning content, messages, or strategies to be included in the marketing programs for each of our amplification channels – on air, online, social, blog, email, etc.
• Regularly developing presentations or collateral, partnering with the Graphic Designer as appropriate;
• Developing and maintaining effective communications with all internal departments on marketing and media efforts, incentives, and digital marketing campaigns;
• Partnering with the Management Team to provide collateral or positioning support to facilitate product launches and/or enhancements, creating proper training materials, and gathering both market and customer feedback;
• Designing, developing, and disseminating internal communications about product launches, enhancements, or changes;
• Partnering with Sales Training to deliver regular product portfolio/positioning training for new hires;
• Attending multiple sales calls throughout the year and engaging in other customer research projects as needed to maintain a strong understanding of what’s important to our customers;
• Working closely with local marketing and sales teams in the field to continuously gather market intelligence and feedback on the effectiveness of product marketing materials, trainings, content, and promotions;
• Recruiting, interviewing, and selecting employees as needed;
• Performing any additional miscellaneous departmental duties assigned by the Director of Marketing/ Media and or as needed.
• Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times.

JOB REQUIREMENTS

Education and Experience

• High School Diploma or the equivalent – required
• Bachelor’s degree in marketing or communications – preferred
• Minimum of 4 years’ relevant experience in marketing – required
• Previous professional experience managing in related areas of marketing – required
• Software experience, with Microsoft Office products, Word and Excel specifically – required
• Working knowledge of residential cable, internet, and phone – preferred

Job Type: Full-time

Schedule:

• 8 hour shift
• Day shift

Work Location: In person