What are the responsibilities and job description for the MaxxSouth is hiring: Marketing Lead in Olive Branch position at MaxxSouth?
JOB SUMMARY :
As a Marketing Lead, you will be instrumental in crafting and implementing strategies that effectively position our products, equipping our Marketing and Sales teams with the essential resources to showcase our solutions to customers.
Your role will involve spearheading external promotions to enhance product awareness and generate qualified leads, ensuring that our sales teams can articulate the value of our product portfolio with confidence.
You will report directly to the Director of Sales & Marketing and manage a dedicated Marketing Specialist.
ESSENTIAL JOB FUNCTIONS :
Your responsibilities will include :
Executing comprehensive marketing strategies to position our offerings for residential clientele and small to medium-sized businesses.
Conducting regular competitive analyses to keep up-to-date with market positioning and sharing insights with the Marketing and Product Management teams.
Collaborating with Management and Sales teams to ensure alignment in product positioning, marketing materials, and marketplace needs.
Acting as a subject matter expert (SME) on product messaging across various marketing channels including on-air, online, social media, blogs, and email.
Creating presentations and marketing collateral in partnership with Graphic Designers, as needed.
Maintaining effective communication with internal departments regarding marketing initiatives, media efforts, and digital campaigns.
Working closely with Management to provide support for product launches and enhancements, including training materials and gathering customer feedback.
Designing and distributing internal communications related to product updates and launches.
Team up with Sales Training to deliver comprehensive product and positioning training for new team members.
Participating in sales calls and customer research projects to uphold an insightful understanding of customer priorities.
Collaborating with local marketing and sales teams to gather market intelligence and feedback on marketing effectiveness.
Contributing to the hiring process by recruiting and selecting new team members as necessary.
Completing additional tasks and duties assigned by the Director of Marketing / Media as required.
Ensuring adherence to the Company's policies and procedures, including EEO guidelines and safety protocols.
JOB REQUIREMENTS
Education and Experience
High School Diploma or equivalent - required
Bachelor's degree in marketing or communications - preferred
Minimum of 4 years of relevant marketing experience - required
Prior experience in managing related marketing functions - required
Proficient in Microsoft Office Suite, especially Word and Excel - required
Knowledge of residential cable, internet, and phone services - preferred
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