What are the responsibilities and job description for the Digital Marketing Specialist position at MB2 Dental?
Overview
MB2 Dental, a trailblazing Dental Partnership Organization (DPO) founded in 2007 and headquartered in Carrollton, TX, is seeking a Digital Marketing Specialist to join our dynamic team! This is a fantastic opportunity for someone eager to work collaboratively in a fast-paced environment while taking ownership of various key responsibilities.
Our ideal candidate has a strong understanding of customer and web behavior data and the ability to analyze and optimize campaign performance. As our Digital Marketing Specialist, you will be at the forefront of developing and overseeing digital campaigns, driving strategic improvements, and delivering actionable insights to senior management and clients.
If you're ready to take your digital marketing career to the next level with a company that values innovation and growth, apply today to join the MB2 Dental team!
Why Work with Us?
- Competitive pay based on experience
- Comprehensive benefits including medical, dental, vision, and life insurance
- Generous PTO and paid holidays
- 401(k) options (Traditional and Roth)
- Referral Bonus Program
- Mentorship and exposure to leadership within a growing organization
- Vibrant office culture with sit/stand desks, games, an outdoor patio, cold brew coffee, and more
Key Responsibilities:
- Collect, analyze, and review marketing data, including customer insights and web behavior trends, to understand audience preferences and optimize marketing strategies.
- Monitor, evaluate, and optimize the performance of ongoing digital campaigns, identifying opportunities for improvement.
- Develop and manage digital marketing campaigns, ensuring they align with business objectives and measurement strategies to drive continuous improvement.
- Create compelling dashboards, reports, and visualizations to track campaign performance, website metrics, and key performance indicators (KPIs).
- Stay on top of the latest trends and advancements in digital marketing, leveraging these insights to refine and enhance campaign outcomes.
- Present data-driven insights and actionable recommendations to senior management, clients, shareholders, and colleagues to inform strategic decision-making.
- Adapt to evolving market trends and feedback, improving future campaigns and marketing strategies.
Qualifications:
- 1-2 years of marketing experience required
- Familiarity with Google Ads, Google Analytics, Search Console, and Excel is highly preferred
- Experience with agency marketing is a plus
MB2 Dental Solutions, LLC is an equal opportunity employer.
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